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Ford Brings back Employee pricing for all "American Value. For American Values" campaign


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Employee Pricing for All | Ford.com

 

Ford brings back employee pricing for all on select vehicles

 

Ford launches employee pricing campaign for America's 250th anniversary | Fox Business

 

The Michigan-based automaker on Friday launched its "American Value. For American Values" campaign, offering employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6. 

 

Eligible vehicles for the "American Value for American Values" are: Mustang, Mustang Mach‑E, Escape, Bronco Sport, Bronco, Explorer, Expedition, Maverick, Ranger, F‑150, F‑150 Lightning, Transit Van, E‑Transit, Corsair, Nautilus, Aviator, Navigator, 2025 Super Duty pickups and 2026 Super Duty XL/XLT pickups.

Vehicles not eligible include Transit Wagon, Ranger Raptor, F‑150 Raptor/Raptor R. Mustang GTD, Shelby GT/GT500, Mach 1, F‑450/F‑550 chassis cabs, stripped chassis, 2026 Bronco Raptor; 2026 Bronco Stroppe, 2026 Super Duty Lariat, King Ranch and Platinum, 2026 Mustang Dark Horse SC and final pay units of 2025 Escape, Explorer, Corsair and Nautilus.

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Posted (edited)

I'm about to be a hero to a young man who had ordered his Mustang GT in December. It came in early this week, and he had to push picking it up to today at the earliest. 😁

Edited by BenKohnen
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18 minutes ago, Sherminator98 said:

 

So where are these being built!?

 

 

What is meant by that that? Final production? or they leftovers from last year?

They include those incase a dealer still has one in stock for whatever reason. Final pay is a rebate paid to the dealer when they stop putting retail incentives on the previous model year if a dealership still has them in stock. 

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1 hour ago, Sherminator98 said:

 

So where are these being built!?

 

 

What is meant by that that? Final production? or they leftovers from last year?

 

I figured it's leftover 2025 stock essentially.

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7 minutes ago, ice-capades said:

 

As far as I know, Shelby Mustang conversions are done at their facility in Las Vegas.

 

That is what I saw when I was there....several were in the bays being "massaged" into Shelby's....

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21 minutes ago, Sherminator98 said:

 

But that isn't a "Ford" product. I'm guessing the exclusion list needs to get cleaned up 


Mach 1 is old too.  They either didn't update the list or for some reason thought those might still be in dealer stock somewhere.

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2 minutes ago, akirby said:


Mach 1 is old too.  They either didn't update the list or for some reason thought those might still be in dealer stock somewhere.


Boss 302 was on the a-plan exclusion list until about 2016 or so. 

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Posted (edited)

Normally, Ford offers discounts like this when it knows a big slow down in sales is ahead

or maybe the icy winds are already being felt in some regions….

Edited by jpd80
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On 5/1/2026 at 10:40 AM, BenKohnen said:

I'm about to be a hero to a young man who had ordered his Mustang GT in December. It came in early this week, and he had to push picking it up to today at the earliest. 😁


Curious about the before and after pricing.  Most of the time when they do employee pricing they eliminate or reduce rebates so the actual price stays the same or close.

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Posted (edited)
15 hours ago, akirby said:


Curious about the before and after pricing.  Most of the time when they do employee pricing they eliminate or reduce rebates so the actual price stays the same or close.

 

When I bought my 2025 Maverick last year, I was able to get "employee pricing" but the dealer tried to bump my trade down $1K....nice try....a little conversation later and the trade price was corrected. They tried to excuse it by saying "Well, your trade is going to need new tires"...my reply was "Thats a You problem, not a Me problem"....they sold my traded vehicle 30 days later on the same tires....I was not surprised at all. 

 

PS: also got the first responder discount rebate as well...

Edited by twintornados
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On 5/2/2026 at 6:37 PM, akirby said:


Curious about the before and after pricing.  Most of the time when they do employee pricing they eliminate or reduce rebates so the actual price stays the same or close.

MSRP was $56440. When he ordered it, there were no incentives at all. In April there was a $1500 rebate, but A-Plan/employee pricing cut $4800-ish off MSRP.

Obviously the number varies from unit to unit. The lowest price vehicle on my lot right now (Maverick MSRP $32055) saves $1552, while the highest (F-250 MSRP $83380) saves $7923. Plus there's a few vehicles still carrying incentives, so those come off too.

 

Dealers playing games with trade numbers sucks. I'm so glad I'm not part of one of those anymore. Scumbag manager at one place looked for ways to hide rebates and private offers in the trade. I ended that when I went into finance - it's not ethical or legal.

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8 minutes ago, BenKohnen said:

MSRP was $56440. When he ordered it, there were no incentives at all. In April there was a $1500 rebate, but A-Plan/employee pricing cut $4800-ish off MSRP.

Obviously the number varies from unit to unit. The lowest price vehicle on my lot right now (Maverick MSRP $32055) saves $1552, while the highest (F-250 MSRP $83380) saves $7923. Plus there's a few vehicles still carrying incentives, so those come off too.

 

Dealers playing games with trade numbers sucks. I'm so glad I'm not part of one of those anymore. Scumbag manager at one place looked for ways to hide rebates and private offers in the trade. I ended that when I went into finance - it's not ethical or legal.

 

 

In the past when I bought on A plan, normally the price was say starting MSRP of that trim and the options where covered by the A plan price. More expensive the vehicle, the bigger the discount. 

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Pretty much, yeah. I think it's a percentage thing. Accessories, however, are not covered by this program. Dealer fee/service fee is allowed to be whatever the dealer normally charges, unlike actual plan programs. According to the program guide, participation is "at dealer's discretion", but I can't imagine any dealer telling their customers "no, we're not part of that program". It does give them an out on ordered vehicles, if they were going to get full song on those, they can pick and choose if they are or aren't applying the program.

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55 minutes ago, BenKohnen said:

Dealers playing games with trade numbers sucks. I'm so glad I'm not part of one of those anymore. Scumbag manager at one place looked for ways to hide rebates and private offers in the trade. I ended that when I went into finance - it's not ethical or legal.

 

I couldn't be happier that my brother is a Ford Retiree, so I can still use his Z-plan when I need to. Funny thing is, the dealership that I bought my first 2 Mavericks from told me after delivery of the 2nd that they would no longer accept the Plan pricing, so my wife's '24 Edge and my '24 Mav both came from other dealerships, 1 of them a 325 mile ride away.

 

Yes, the trade-in values can be brutal, since there's no place to hide a mark-up. I do my homework with Carmax/Carvana pricing, compare what my loss of tax credit could be, and negotiate something in the middle.

 

HRG

 

My '24 Lariat when I traded in for my '24 Lariat Tremor.

 

 

IMG_1079.jpg

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5 minutes ago, fordmantpw said:

Curious, why are you buying so many Mavericks?  You traded a '24 in for a '24?  Just wanted the Tremor?

 

I have the same question

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4 hours ago, fordmantpw said:

Curious, why are you buying so many Mavericks?  You traded a '24 in for a '24?  Just wanted the Tremor?

 

I ordered my '23 XLT/FX4 as soon as I knew I was retiring, and needed to replace my company car.  Didn't realize how much I would miss the push to start button, so as soon as the '24's were available to order, I ordered a Lariat. I kept looking at Tremor's, when I realized that Atlas Blue was being discontinued, as well as the physical buttons on the dash, I found a Lariat Tremor optioned exactly as I wanted, at a dealer willing to give a fair trade-in value, and accept the Z-plan. The '24 Tremor now has 39K on it, so a '27 might be in the works, depending on color options. Supposedly a redesign coming for '28, not sure what that will bring to the table.

 

On a recent trip out to CO, found a '26 Tremor in black that I almost thought about looking at. I've got a VERY understanding wife, so that helps,,,,,

 

HRG

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17 hours ago, HotRunrGuy said:

 

On a recent trip out to CO, found a '26 Tremor in black that I almost thought about looking at. I've got a VERY understanding wife, so that helps,,,,,

 

Tremor, brother, heck yeah. 😁 I keep eyeing up a fresh one (driving a 24 XLT Tremor now). Nothing in the world wrong with mine, but the new ones have 360 camera and all the Lariat level goodies. I'd finally decided to bump my order from XLT to Lariat, went in to change it that morning and it had scheduled overnight. It's all good though, having a Lariat Tremor would have made the bump to a new one actually tougher.

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