Ford Teases New Details About Its $30K EV Truck Coming Next Year

[DeluxeStang]

1 hour ago, rmc523 said:

The styling elements seem to be more horizontally based (vs. F-series which has become more vertical with stacked lights, etc), which helps make it look wider than it may be.

 

I may be seeing things, but I'm almost seeing an Explorer-style dip in the center of the hood:

 

I noticed that as well, looks pretty sleek. You can see a rectanglar element that looks pretty muscular. Gives me a hint of the 1970 ranchero with its one piece grille. Which would make sense if that's the name they end up keeping. 

[rmc523]

1 hour ago, Zestyg said:

it doesn’t if they’re doing Bronco pickup there. Ford seems to currently be learning the hard way that their non-Bronco products don’t really compete for customers with their Bronco products (Baby Bronco totally failing to capture Escape customers).

 

I hope the rear is the crossover I want to believe that jpd and BORG are wrong about it being so far away. If its like a more efficiently packaged EV Equinox I’d be sold.

 

I think it was reportedly a year behind the truck, but there have been indications that it sounds like the other body variants are all being worked on (or at least planned for) at the same time.

 

6 minutes ago, DeluxeStang said:

I noticed that as well, looks pretty sleek. You can see a rectanglar element that looks pretty muscular. Gives me a hint of the 1970 ranchero with its one piece grille. Which would make sense if that's the name they end up keeping. 

 

I could see it 90'ing down (to vertical) on the ends to tie in a bit with the rest of the truck lineup, but it's hard to tell.

[DeluxeStang]

My last post for now, sorry if I'm annoying you guys with all these posts, I just like to analyze design. 

 

There's a character line on this model that could be a design detail in the actual truck. Still not a fan of the model proportions and I'm hoping they aren't to scale with the actual truck because it looks chubby. But that character line is pretty cool looking imo. 

 

Lastly, this skeleton doesn't have any body work on it. But because it's an engineering buck used for engineering evaluation and packaging, one would think it would be built to the dimensions and proportions of the truck, just with cruder execution. 

 

So with that in mind, maybe this clues us into the rough proportions, cab height to bed height, approximate bed length, etc. I like the general proportions of this better, the beltline looks less fat, so hopefully it's closer to this in terms of general proportions. 

[rmc523]

1 hour ago, DeluxeStang said:

My last post for now, sorry if I'm annoying you guys with all these posts, I just like to analyze design. 

 

There's a character line on this model that could be a design detail in the actual truck. Still not a fan of the model proportions and I'm hoping they aren't to scale with the actual truck because it looks chubby. But that character line is pretty cool looking imo. 

 

Lastly, this skeleton doesn't have any body work on it. But because it's an engineering buck used for engineering evaluation and packaging, one would think it would be built to the dimensions and proportions of the truck, just with cruder execution. 

 

So with that in mind, maybe this clues us into the rough proportions, cab height to bed height, approximate bed length, etc. I like the general proportions of this better, the beltline looks less fat, so hopefully it's closer to this in terms of general proportions. 

I’m sure proportions will be better than what we see.  That model looks bloated to me but obviously not a lot of detail on it

[Sherminator98]

2 hours ago, Zestyg said:

it doesn’t if they’re doing Bronco pickup there. Ford seems to currently be learning the hard way that their non-Bronco products don’t really compete for customers with their Bronco products (Baby Bronco totally failing to capture Escape customers).

 

The Escape is still on the market for another 60 days or so depending on supply. Lets see how the Year end numbers are for the Bronco Sport before coming to that conclusion 

[DeluxeStang]

1 minute ago, rmc523 said:

I’m sure proportions will be better than what we see.  That model looks bloated to me but obviously not a lot of detail on it

True, I'm willing to bet they'll also use some contrasting black elements to break up the visual mass like we see designers going with a lot of other modern cars. 

[DeluxeStang]

Some screenshots from the b-roll footage showing what appears to be a utility, likely an escape replacement, a closer view of the rear of the truck so you can make out the lines better, and a view of the truck without the LIDAR sensor. 

[Harley Lover]

Regarding the 3D printed model, Ford have issued this statement: 

Quote

“The model isn’t to scale and should be looked at as directional only. The top hat isn’t fully representative. [The model] was designed and printed at EVDC by the engineering and fabrications teams. It was based on CAD of the vehicle but was obscured and modified to not give too much away.”

 

[jpd80]

Sorry, late to the conversation but when reading through the comments,

I was about to jump in say something until I realised they RMC had said

exactly my thoughts……

 

Crazy part here is how many different truck programs are going on

- CE1 as revealed in this thread

- reworked Lightning EREV

- new pickup for TTP ( this one akirby on fire with this being smaller than F150 but larger than Ranger)

 

[ice-capades]

11 hours ago, DeluxeStang said:

Some screenshots from the b-roll footage showing what appears to be a utility, likely an escape replacement, a closer view of the rear of the truck so you can make out the lines better, and a view of the truck without the LIDAR sensor. 

 

These still images are not from what is considered B-Roll footage. "B-Roll" footage is broadcast quality HD video of the type you see used in advertising that is created by Ford and available for dealership use.    

[Sherminator98]

Midsize Ford EV Pickup Customer Orders Will Begin This Year

 

Quote

"We're confident on our launch plan. In fact, we're right on track to share our plans with dealers and take customer orders later this year," Andrew Frick, president of Ford Blue and Ford Model e, said during the automaker's Q1 2026 earnings call with investors. "And what we're really excited about is some of the EV market trends that we're seeing and the EV volume really heading towards the affordable space, which really favors this affordable UEV platform positioning us right in the heart of the market. So we're really pleased with that."

 

So I guess we will see what it looks like in a couple of months and most likely be able to order one in the next 6 months. 

[akirby]

14 hours ago, DeluxeStang said:

I just like to analyze design.

We've noticed. 😎

[rmc523]

 

 

2 hours ago, Harley Lover said:

Regarding the 3D printed model, Ford have issued this statement: 

 

 

I figured as much.  They're smarter than to just print the design for everyone to see lol.

 

2 hours ago, jpd80 said:

Sorry, late to the conversation but when reading through the comments,

I was about to jump in say something until I realised they RMC had said

exactly my thoughts……

 

Crazy part here is how many different truck programs are going on

- CE1 as revealed in this thread

- reworked Lightning EREV

- new pickup for TTP ( this one akirby on fire with this being smaller than F150 but larger than Ranger)

 

 

Haha, which thoughts/comments?  There were a few!

 

Yup, I think Ford is way too truck heavy/oversaturating the truck market.   It works now when everything is selling, but if things slow down, you start to slice your own pie, IMO.

 

1 hour ago, Sherminator98 said:

Midsize Ford EV Pickup Customer Orders Will Begin This Year

 

 

So I guess we will see what it looks like in a couple of months and most likely be able to order one in the next 6 months. 

 

I wonder if that means actually order (check the boxes), or just reserve one?  I know it said "order" but I have a feeling it's closer to reserve than actually order.

[DeluxeStang]

2 hours ago, ice-capades said:

 

These still images are not from what is considered B-Roll footage. "B-Roll" footage is broadcast quality HD video of the type you see used in advertising that is created by Ford and available for dealership use.    

They sent the b-roll footage to journalists who were there, so those journalists had it in their vids. That b-roll footage was from a vid by a channel called the Electric Duo if you wanna see their full vid. The b-roll footage from Ford shows up during a portion of their vid where they talk about their experience in the design studio. 

Edited Wednesday at 01:41 PM by DeluxeStang

[rmc523]

 

14 hours ago, Sherminator98 said:

 

The Escape is still on the market for another 60 days or so depending on supply. Lets see how the Year end numbers are for the Bronco Sport before coming to that conclusion 

 

You have a fair point about waiting to see how it shakes out, so I threw these together quickly comparing 2024, 2025, 2026....

 

BS sales are higher than 2024 every month so far this year, but 50/50 over 2025 (2 months over 2025, 2 months below 2025), with the last two months being lower despite Escape sales shrinking.  It'll be interesting to see if it's a trend or outlier.

 

 

 

[ice-capades]

29 minutes ago, DeluxeStang said:

They sent the b-roll footage to journalists who were there, so those journalists had it in their vids. That b-roll footage was from a vid by a channel called the Electric Duo if you wanna see their full vid. The b-roll footage from Ford shows up during a portion of their vid where they talk about their experience in the design studio. 

 

I just looked at The Electric Duo's YouTube site. They can call it what they want but it is not B-Roll quality. 

[Sherminator98]

1 hour ago, rmc523 said:

 

 

You have a fair point about waiting to see how it shakes out, so I threw these together quickly comparing 2024, 2025, 2026....

 

BS sales are higher than 2024 every month so far this year, but 50/50 over 2025 (2 months over 2025, 2 months below 2025), with the last two months being lower despite Escape sales shrinking.  It'll be interesting to see if it's a trend or outlier.

 

 

 

 

Your attached images are broken...at least on my end.

 

[rmc523]

13 minutes ago, Sherminator98 said:

 

Your attached images are broken...at least on my end.

 

 

Hmm, try this

 

[Zestyg]

1 hour ago, rmc523 said:

 

Hmm, try this

 

after looking through the numbers, the BS + Explorer have a decent shot at absorbing majority of Escape sales. BS is steady at 0.6% up ytd, Explorer (which has like up to $4,000 incentives for Escape owners afaik) is up 20.9% which is ~14k. The Maverick should arguably be included in this for the hybrid owners and fleet (+ it shares capacity with the BS), but that would make this look worse.
 

To get half they’d have to be combined 6,700 increase per month, so far they’ve done half that. They have to bump up 8,300 combined the remaining 8 months which is doable if flat BS sales are due to getting rid of 2025 MY. I would bet the incentives to get people into an Explorer are more appealing than BS.

 

edit: its also worth noting that irrespective of everything I’m saying as well as headwinds, Ford is looking at increasing revenue and margins this year. Both Ford Blue and Ford Pro look very healthy aluminum supply issues aside, and UEV should fix the EVs

Edited Wednesday at 04:40 PM by Zestyg

[akirby]

They don't need to replace Escape sales directly.  They'll get new buyers with ce1 and other new vehicles.  In addition to trying to be the opposite of BS style wise they were also trying to appeal to Focus owners.

[spudz64]

Here’s a peek at the center console…

[bzcat]

Ford has 2 ICE/hybrid CUV when every full line car companies has 4 or more covering the same size classes. We can make excuses for Ford but this is a product planning failure of epic proportion.  

 

Compact Short: Bronco Sport vs. Trailblazer, HR-V, Seltos, Corolla Cross, Kicks, Taos, Crosstrek etc.

Compact long: Escape vs. Equinox, CR-V, Sportage, RAV4, Rogue, Tiguan, Forester etc.

Midsize: Edge vs. Blazer, Passport, Sorento, Highlander, Murano, Atlas Sport, Outback etc.

Large: Explorer vs. Traverse, Pilot, Telluride, Grand Highlander, Pathfinder, Atlas, Ascent etc. 

[T-dubz]

27 minutes ago, spudz64 said:

Here’s a peek at the center console…

The rear of the center console appears to be exactly the same as the maverick.

[Trader 10]

Some details about the CE1 truck according to Borg:

 

Some other interesting things about the Skunktruck that are very Tesla like. There are no trim levels, just a few option packages focusing on Blue Cruise and Upgraded Seats. There will be 3 wheel options and RWD or AWD. Lots of Ford Accessories to buy at the dealer. All the speakers are in the dashboard and uses the windshield for acoustic deflection (like a HomePod) to fill the entire cabin with sound. It even has a single force canceling subwoofer (you can see it in the PR video btw). it has a single large screen in the center of the dashboard, no IP. It has an upgraded e-latch system with integrated mechanical releases to simplify the safety override. It doesn’t look like it will have a glass roof at all however, which I find disappointing with such a spacious cab. There is just a tremendous amount of lean design innovation, all pretty interesting to talk about, perhaps more will trickle out of the Ford PR machine before the final launch.

[CurtisH]

16 minutes ago, Trader 10 said:

Some details about the CE1 truck according to Borg:

 

. . . . It has a single large screen in the center of the dashboard, no IP. . . .

This is a deal breaker for me.