Ford Teases New Details About Its $30K EV Truck Coming Next Year

[Trader 10]

6 minutes ago, CurtisH said:

This is a deal breaker for me.

I don’t like it either but guess that it’s a cost containment decision. 

[JTL2017]

25 minutes ago, Trader 10 said:

Some details about the CE1 truck according to Borg:

 

Some other interesting things about the Skunktruck that are very Tesla like. There are no trim levels, just a few option packages focusing on Blue Cruise and Upgraded Seats. There will be 3 wheel options and RWD or AWD. Lots of Ford Accessories to buy at the dealer. All the speakers are in the dashboard and uses the windshield for acoustic deflection (like a HomePod) to fill the entire cabin with sound. It even has a single force canceling subwoofer (you can see it in the PR video btw). it has a single large screen in the center of the dashboard, no IP. It has an upgraded e-latch system with integrated mechanical releases to simplify the safety override. It doesn’t look like it will have a glass roof at all however, which I find disappointing with such a spacious cab. There is just a tremendous amount of lean design innovation, all pretty interesting to talk about, perhaps more will trickle out of the Ford PR machine before the final launch.

I’m interested to see how the trucks price will actually be two years into its production. I’m not buying into the 30 grand price tag due to the mavericks original price. However, if they keep it mid to maybe high 30’s, then I can see the appeal. 

[CurtisH]

2 minutes ago, Trader 10 said:

I don’t like it either but guess that it’s a cost containment decision. 

I don't actually plan to buy another vehicle for another 4-5 years.  I may not have a choice by then.  But right now, I would not buy a vehicle without an IP.  

[Sherminator98]

38 minutes ago, JTL2017 said:

I’m interested to see how the trucks price will actually be two years into its production. I’m not buying into the 30 grand price tag due to the mavericks original price. However, if they keep it mid to maybe high 30’s, then I can see the appeal. 

 

The thing is with the Maverick's price is that got driven up by COVID demand and Inflation.

 

The Bronco did the same thing, just an example-I bought a loaded '22 Big Bend Bronco (which has options you can't get now like the 2.7L V6) and I paid like $48K for it 4 years ago. I think with the 2024MY it was up to $58K for similar options (sans V6) then it went back to $48K or so in 2025.

 

The Maverick is still selling at its higher price points with little to no incentives on it. 

 

I fully expect the CE1 pickup to be actually closer to 40K with extended range battery and the one closer to 30K is the one with shorter range etc...

[rmc523]

1 hour ago, T-dubz said:

The rear of the center console appears to be exactly the same as the maverick.

 

I think that IS a Maverick Center Console:

 

 

 

1 hour ago, Trader 10 said:

Some details about the CE1 truck according to Borg:

 

Some other interesting things about the Skunktruck that are very Tesla like. There are no trim levels, just a few option packages focusing on Blue Cruise and Upgraded Seats. There will be 3 wheel options and RWD or AWD. Lots of Ford Accessories to buy at the dealer. All the speakers are in the dashboard and uses the windshield for acoustic deflection (like a HomePod) to fill the entire cabin with sound. It even has a single force canceling subwoofer (you can see it in the PR video btw). it has a single large screen in the center of the dashboard, no IP. It has an upgraded e-latch system with integrated mechanical releases to simplify the safety override. It doesn’t look like it will have a glass roof at all however, which I find disappointing with such a spacious cab. There is just a tremendous amount of lean design innovation, all pretty interesting to talk about, perhaps more will trickle out of the Ford PR machine before the final launch.

 

The speaker thing sounds weird.  Does having passengers in the front affect the sound?

I understand the cost aspects, but I think it should've had the Mach-E like small IP screen.

Crazy that there's no glass roof, as it seems most vehicles have it at least as an option these days.

[T-dubz]

I like large screens, but I still want an IP. Hopefully the large screen doesn’t mean no buttons either. That would make this a non starter for me.

[akirby]

30 minutes ago, T-dubz said:

I like large screens, but I still want an IP. Hopefully the large screen doesn’t mean no buttons either. That would make this a non starter for me.

Virtually guaranteed. That's how they're keeping costs down.

[twintornados]

54 minutes ago, T-dubz said:

I like large screens, but I still want an IP. Hopefully the large screen doesn’t mean no buttons either. That would make this a non starter for me.

Sorry, your post reminds me of this video...

 

 

[T-dubz]

30 minutes ago, akirby said:

Virtually guaranteed. That's how they're keeping costs down.

I’d really like to see ford copy the rivian r2 steering wheel controls. You can control almost everything with those two knobs.

My old fusion could do the same thing with MyFordTouch except it used buttons on the steering wheel instead of knobs. The center stack had a bunch of touch sensitive controls so I found myself using the steering wheel controls almost exclusively for radio and AC. The rivian knobs seem like it makes this functionality even better. You still get a physical button/knob that’s easy to find and gives haptic feedback, while cutting down on the overall number of buttons.

 

 

[Sherminator98]

23 minutes ago, T-dubz said:

I’d really like to see ford copy the rivian r2 steering wheel controls. You can control almost everything with those two knobs.

My old fusion could do the same thing with MyFordTouch except it used buttons on the steering wheel instead of knobs. The center stack had a bunch of touch sensitive controls so I found myself using the steering wheel controls almost exclusively for radio and AC. The rivian knobs seem like it makes this functionality even better. You still get a physical button/knob that’s easy to find and gives haptic feedback, while cutting down on the overall number of buttons.

 

 

 

From a post on that ranchero forum

 

Quote

I saw some interesting things here. Speculation warning, none of this is confirmed. The center touchscreen was covered, but is horizontal, about a 13” screen. There was not a separate instrument cluster screen (but perhaps it had been removed). The steering wheel was there, and the buttons on it seem to be a new layout for Ford. Rather than defined buttons, there was a small scroll wheel on each side, and also a left and right arrow button on each side. Still had stalks on both sides as well. That’s about it. That would support the presence of a more software defined UI experience. The thumbwheels and screen remind me of a Tesla Model 3/Y (also sans instrument cluster?).

 

[akirby]

1 hour ago, T-dubz said:

I’d really like to see ford copy the rivian r2 steering wheel controls. You can control almost everything with those two knobs.

My old fusion could do the same thing with MyFordTouch except it used buttons on the steering wheel instead of knobs. The center stack had a bunch of touch sensitive controls so I found myself using the steering wheel controls almost exclusively for radio and AC. The rivian knobs seem like it makes this functionality even better. You still get a physical button/knob that’s easy to find and gives haptic feedback, while cutting down on the overall number of buttons.

 

I had the same controls in my 2013 fusion titanium and it was nice to control the temp but that's about all I did with it.

 

Given all the other simplifications they've done I'd say something like that is a given for ce1.  I have similar controls on my boxster - a thumb wheel you can click and it works well.   My Nautilus has similar controls as well but they're rocker switches instead of a wheel.

 

I think you'll see an IP as an add-on option - possibly dealer installed.

[jpd80]

17 hours ago, rmc523 said:

 

 

 

I figured as much.  They're smarter than to just print the design for everyone to see lol.

 

 

Haha, which thoughts/comments?  There were a few!

 

Yup, I think Ford is way too truck heavy/oversaturating the truck market.   It works now when everything is selling, but if things slow down, you start to slice your own pie, IMO.

Well, each of your posts I found very insightful more so than another person on another forum…

Look, we know that Ford’s safe wheelhouse is trucks, they will split ahd divide the market unti

one day, they want to consolidate everything up again.  They’re searching out every vital niche buyer who will pay overs…
 

13 hours ago, bzcat said:

Ford has 2 ICE/hybrid CUV when every full line car companies has 4 or more covering the same size classes. We can make excuses for Ford but this is a product planning failure of epic proportion.  

 

Compact Short: Bronco Sport vs. Trailblazer, HR-V, Seltos, Corolla Cross, Kicks, Taos, Crosstrek etc.

Compact long: Escape vs. Equinox, CR-V, Sportage, RAV4, Rogue, Tiguan, Forester etc.

Midsize: Edge vs. Blazer, Passport, Sorento, Highlander, Murano, Atlas Sport, Outback etc.

Large: Explorer vs. Traverse, Pilot, Telluride, Grand Highlander, Pathfinder, Atlas, Ascent etc. 

Ford did this to themselves, every time it’s a forced either/or decision that has not choice.

not to convince any of us, it’s to keep their own people on the straight and narrow.

Its accountants pushing a narrative, “let them all buy Bronco Sports or Mavericks” mentality

that just doesn’t work in real life but I’m told that it saves loads of money….

[rmc523]

4 hours ago, jpd80 said:

Well, each of your posts I found very insightful more so than another person on another forum…

Look, we know that Ford’s safe wheelhouse is trucks, they will split ahd divide the market unti

one day, they want to consolidate everything up again.  They’re searching out every vital niche buyer who will pay overs…
 

Ford did this to themselves, every time it’s a forced either/or decision that has not choice.

not to convince any of us, it’s to keep their own people on the straight and narrow.

Its accountants pushing a narrative, “let them all buy Bronco Sports or Mavericks” mentality

that just doesn’t work in real life but I’m told that it saves loads of money….

 

Yup, they make decisions that force themselves into a corner, and then they come up with an excuse publicly to justify that decision to cancel a product, then rinse and repeat.

[rmc523]

Edited May 7 by rmc523

[Zestyg]

I’m withholding judgment on the screen thing until we get more details. I actually really like Rivians so if it’s like that, then I have no issue.

 

strangely enough the fact that this will have more conventional truck styling, and that the covered figures we’ve been shown look more muscular like a Mustang, I am way more interested and could see myself buying the skunk truck despite me spending the past couple days on here ranting about the Escape.

[Zestyg]

15 minutes ago, rmc523 said:

once Farley introduces holographic truck nuts, there will be no need for crossovers

[akirby]

14 minutes ago, Zestyg said:

once Farley introduces holographic truck nuts, there will be no need for crossovers

Truck nuts for EVs

 

 

[Zestyg]

5 hours ago, jpd80 said:

Ford did this to themselves, every time it’s a forced either/or decision that has not choice.

not to convince any of us, it’s to keep their own people on the straight and narrow.

Its accountants pushing a narrative, “let them all buy Bronco Sports or Mavericks” mentality

that just doesn’t work in real life but I’m told that it saves loads of money….

 

The thing is that as far as shareholders are concerned, since Farley became CEO he has increased revenue and gross profit every single year. Issues with operating profit can be looked at in the lens of his EV efforts (Ford Blue and Pro show the sought after 8%+ margins…) which Wall Street is viewing moderately positively. They don’t buy the cars, they don’t care as much that sales haven’t recovered to pre-covid, he’s not been trying to do that. To Farley’s credit he’s also done this without doing the stupid Jeep pricing thing that predictably imploded in Stellantis’s face. 

He has kept all the people he actually needs to keep happy plenty happy. This is conjecture but the only thing he needs to actually deliver on is UEV, the hybrid shit and new affordable models could just be pure vaporware. And if UEV really works then it will have absolutely been the correct thing to lie about.

 

He also needs to fix the aluminum supply issue and not totally fuck up union negotiations again, normal CEO shit.

[morgan20]

1 hour ago, akirby said:

Truck nuts for EVs

 

This is one area in which Ford F-150 Lightning owners have more cajones than Tesla Cybertruck owners! 🤠

 

[morgan20]

44 minutes ago, Zestyg said:

And if UEV really works

 

It's not an if question, it's a when question. And the only correct answer is right on time according to the plan already established.

[Zestyg]

2 minutes ago, morgan20 said:

 right on time according to the plan already established.

That’d be a first for Farley!

[morgan20]

9 minutes ago, Zestyg said:

That’d be a first for Farley!

 

Yea, good point. Jimbo himself said that Universal Electric Vehicle Platform & Production System represents an internal Apollo style mission with little margin for error.

 

So the only outcomes should be:

• A first for Farley
• A Farley gettin' fired

[BenKohnen]

21 hours ago, T-dubz said:

The rear of the center console appears to be exactly the same as the maverick.

My thought, too... "that looks identical to my Maverick's console".

[DeluxeStang]

I didn't realize this right away, but I think the skunktruck was styled after this. Just toned down into a road car and maybe stylized a bit more to be more attractive. The short hood, the way it drops down near the leaning edge. But also the fully width horizontal lines cutting across the front bumper, and how they flow into the fenders. 

 

The hood on the skunktruck appears to be slightly longer and less stumpy than this, but the overall shape looks really similar. 

 

[rmc523]

33 minutes ago, DeluxeStang said:

I didn't realize this right away, but I think the skunktruck was styled after this. Just toned down into a road car and maybe stylized a bit more to be more attractive. The short hood, the way it drops down near the leaning edge. But also the fully width horizontal lines cutting across the front bumper, and how they flow into the fenders. 

 

The hood on the skunktruck appears to be slightly longer and less stumpy than this, but the overall shape looks really similar. 

 

 

Well, I think we figured at the time that that was a preview of the T3 Lighting......it's not surprising that they'd have borrowed styling cues from that and applied it to the CE1 truck.