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This Media Test Helped Ford Upgrade Maverick Hybrid AWD


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4 hours ago, Sherminator98 said:

Did some digging into things-the next gen Maverick is apparently given the P778 (currently the P758) platform code for its next gen

 

Reports also say its coming in 2027, which I have my doubts about

 

Could it be possible that the P778 goes into production at TTP in late 2028 as the 2029 Maverick?

 

The Maverick got a new front end refresh so that could carry it for the next couple of years.


Plus you have rumors of the next gen Bronco Sport hitting the market in 2028 also. 


Here’s my theory on this. Over the last 15 or so years Ford likes doing 3 years on refreshes, which Maverick just got for MY2025. If the report is true and NG Maverick is due in 2027, that means it’s very likely MY2028. We should know more in the next 6-8 months if that holds true. 

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11 hours ago, fuzzymoomoo said:


Worldwide I’m sure Ranger has paid for itself by now. In North America, Bronco pays the bills, not Ranger otherwise Ranger would be outselling Bronco 3:1 or whatever the current ratio is. 

 

That is the whole point I'm trying to make here-there is NO Bronco without the Ranger and dividing the market up with what appears to be another product that will be apparently cheaper to make makes no sense with timing.

 

The T6 had a major refresh as the Bronco and then new Ranger launched, they are still paying the bills on that.

 

I don't see the point, with the current timing with basically dividing up the midsized market between the CE1 EV and new ICE pickup in the midsized space AND adding a Bronco Pickup to it to apparently replace the Ranger in NA at least. 

 

If the TTP Truck was replacing the Ranger worldwide, that would make more sense, but given that the T6 is staying in production till 2032+ the timing is really off. 

 

Outside of making a smaller pickup then the Maverick, I don't really see any realistic options for expanding the truck lineup. Not sure if Ford buyers would be interested in unibody pickup that is the same size as the Ranger, if a Bronco pickup or Ranger is still available to buy.

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16 hours ago, Sherminator98 said:

Did some digging into things-the next gen Maverick is apparently given the P778 (currently the P758) platform code for its next gen

 

Reports also say its coming in 2027, which I have my doubts about

 

Could it be possible that the P778 goes into production at TTP in late 2028 as the 2029 Maverick?

 

The Maverick got a new front end refresh so that could carry it for the next couple of years.


Plus you have rumors of the next gen Bronco Sport hitting the market in 2028 also. 

 

So is your proposal that they'd move Maverick to TTP completely, giving it its own factory?  Which would let Hermosillo produce that van (if that's still a thing....can't remember anymore).

 

12 hours ago, fuzzymoomoo said:


Worldwide I’m sure Ranger has paid for itself by now. In North America, Bronco pays the bills, not Ranger otherwise Ranger would be outselling Bronco 3:1 or whatever the current ratio is. 

 

As pointed out, that was his point - you already have a globally amortized platform with both Ranger volume and Bronco volume.....to drop it for something else new?

 

5 minutes ago, Motorpsychology said:

How about this?  Ranger fundamentally unchanged, rides out the series with periodic re-imaginings, Bronco "pickup" derived from modified T6 which has a short boxlet bustle.

Unknown.jpeg

 

I don't see that selling in enough volume to be worth it.  They've already cut back 2-door Bronco a lot.  A 2 door truck, IMO, is DOA.

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Posted (edited)

If they build an even smaller Maverick (~185 in long, unibody, a small bed like the Chevy Montana in Brazil, probably C2 since they don’t have another platform that could do this, price would be their new cheapest model at like maybe $25k in today’s USD/$27k in 2028 USD @ 4% inflation) then TTP makes a lot more sense. My previous theory that they wanted to maximize Bronco production doesn’t make as much sense given MAP is afaik well below capacity. This would also solve their C2 capacity issue and let them save money by reusing tooling from LAP. I wouldn’t expect this to result in bringing back the Escape, they could better use the space on the BS and/or Maverick. 
 

Is there a market for this? Who the fuck knows. 

Edited by Zestyg
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2 hours ago, rmc523 said:

 

So is your proposal that they'd move Maverick to TTP completely, giving it its own factory?  Which would let Hermosillo produce that van (if that's still a thing....can't remember anymore).

 

I'm just trying to figure out the most likely course of action that makes the most sense.

 

There is a van going to OHAP, which I'd assume is based on the Maverick, but people have shot that down because its C2 based. 

 

3 minutes ago, Zestyg said:

If they build an even smaller Maverick (~185 in long, unibody, a small bed like the Chevy Montana in Brazil, probably C2 since they don’t have another platform that could do this, price would be their new cheapest model at like maybe $25k in today’s USD/$27k in 2028 USD @ 4% inflation) then TTP makes a lot more sense. My previous theory that they wanted to maximize Bronco production doesn’t make as much sense given MAP is afaik well below capacity. This would also solve their C2 capacity issue and let them save money by reusing tooling from LAP. I wouldn’t expect this to result in bringing back the Escape, they could better use the space on the BS and/or Maverick. 

 

Not sure how much assembly line tooling can be reused-I know of a horror story I heard-when Edison was shut down about 20 years ago, some equipment was moved to Twin Cities to be used there for assembly of the Ranger. Apparently it was just left in outdoor storage area/parking lot and was water damaged and made unusable. 

 

 

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8 minutes ago, Zestyg said:

For reference here is the Chevy Montana: 


2026-Chevrolet-Montana-3-1536x768.webp
2026-Chevrolet-Montana-4-1536x1024.webp

 

Given the Santa Cruz sucked, I wouldn’t expect say more trucky styling like the Maverick is better.

 

That doesn't look bad, it would look better with the Trailblazer front end though 😛

 

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4 hours ago, rmc523 said:

you already have a globally amortized platform with both Ranger volume and Bronco volume.....to drop it for something else new?


Maybe that platform isn't returning good margins and they have a new platform that will be thousands of dollars cheaper to build and more flexible.  And maybe it can be applied to multiple sized trucks.

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12 minutes ago, akirby said:


Maybe that platform isn't returning good margins and they have a new platform that will be thousands of dollars cheaper to build and more flexible.  And maybe it can be applied to multiple sized trucks.

 

When has Ford actually replaced a platform before it was "supposed" to be replaced-the modus operandi is drive it into the ground before it is replaced. 

 

Ford has been reactive for the past 25 years, not proactive. 

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2 hours ago, Sherminator98 said:

 

I'm just trying to figure out the most likely course of action that makes the most sense.

 

There is a van going to OHAP, which I'd assume is based on the Maverick, but people have shot that down because its C2 based. 

 

 

Not sure how much assembly line tooling can be reused-I know of a horror story I heard-when Edison was shut down about 20 years ago, some equipment was moved to Twin Cities to be used there for assembly of the Ranger. Apparently it was just left in outdoor storage area/parking lot and was water damaged and made unusable. 

 

 

 

Oh I know, I'm thinking out loud with you/was trying to understand the plan you were thinking of.

 

That's true regarding OHAP.  I doubt it'll be the Custom.  maybe we're getting out own unique van?  I.e. not Connect, not Custom........Transit Craft?   lol

 

2 hours ago, Zestyg said:

For reference here is the Chevy Montana: 


2026-Chevrolet-Montana-3-1536x768.webp
2026-Chevrolet-Montana-4-1536x1024.webp

 

Given the Santa Cruz sucked, I wouldn’t expect say more trucky styling like the Maverick is better.

 

I struggle to see the appeal of something like that with the bed being so small, aside from just plain cheap.  It'd have to have some sort of midgate to be reasonable for truck usage.

 

I also question the sales pool for it, and more importantly I can't see it selling enough to fill an entire factory at US employee pricing if you're slotting it under maverick in the $20-30k range....

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2 hours ago, Sherminator98 said:

When has Ford actually replaced a platform before it was "supposed" to be replaced


When has Ford had a skunkworks that totally changed the assembly process?

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2 hours ago, Sherminator98 said:

 

When has Ford actually replaced a platform before it was "supposed" to be replaced-the modus operandi is drive it into the ground before it is replaced. 

 

Ford has been reactive for the past 25 years, not proactive. 


 

image.jpeg

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The whole point of T6 Ranger was a truck designed for up to 125 international countries in RHD and LHD, some of that will lead to a less than ideal American product.

 

Its just horses for courses, and Everest joined at the hip complements that.

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23 minutes ago, jpd80 said:

The whole point of T6 Ranger was a truck designed for up to 125 international countries in RHD and LHD, some of that will lead to a less than ideal American product.

 

Its just horses for courses, and Everest joined at the hip complements that.


people don’t realize just how much it shares with Bronco. Everything from the firewall forward is shared with Bronco, save for some different bracketry on the crash rails and rad supports. 

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2 hours ago, jpd80 said:

The whole point of T6 Ranger was a truck designed for up to 125 international countries in RHD and LHD, some of that will lead to a less than ideal American product.

 

The current Ranger is a huge improvement over the last gen when it comes to that 

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Posted (edited)
7 hours ago, Sherminator98 said:

 

The current Ranger is a huge improvement over the last gen when it comes to that 

Agree and using Bronco as the foundation for T6 vehicle modules did a lot to improve that. 

but Ford is also showing that a vehicle just below Ranger and perhaps one ever so slightly

larger is a better strategy for North America?

 

Tacoma is more popular than Ranger or even Colorado, that may be due to a slightly wider

cabin and body which leads me to think that Ford may have plans for the T6 Super Duty

chassis beyond Global’s current use as a SD Ranger.

 

Although the bodies are narrower than F150, T6 Track is similar width as F150,

so could Ford be  in a mood to create F100 with a slightly roomier body….

 

Edited by jpd80
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7 hours ago, jpd80 said:

Agree and using Bronco as the foundation for T6 vehicle modules did a lot to improve that. 

but Ford is also showing that a vehicle just below Ranger and perhaps one ever so slightly

larger is a better strategy for North America?

 

Tacoma is more popular than Ranger or even Colorado, that may be due to a slightly wider

cabin and body which leads me to think that Ford may have plans for the T6 Super Duty

chassis beyond Global’s current use as a SD Ranger.

 

Although the bodies are narrower than F150, T6 Track is similar width as F150,

so could Ford be  in a mood to create F100 with a slightly roomier body….

 

 

Looking for Pepe Silvia meme in good quality 🤔 : r/MemeRestoration

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18 hours ago, Sherminator98 said:

The current Ranger is a huge improvement over the last gen when it comes to that 

Agree 100%. My 2026 Ranger is head and shoulders above my 2020 Ranger. I’m loving it.

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30 minutes ago, 70 Stang said:

I thought I remembered that the new truck going to TTP was geared towards a less expensive work truck. Is it possible it will be a single cab Ranger with a 6'+ bed?


All Ford said was it would be affordable and a new kind of truck.  Everything else is speculation.

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