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Ford Trademarks "Skylands" Name


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Borg is claiming "Skylands" trim will actually be used for a "rugged" trim on Lincoln products.

 

 

We know the track record, but even if right, I'm not understanding the connection between "Skylands" and rugged/off road?

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Skylands makes me think of open land with big sky.  Think Montana and "Big Sky Country."  Or, think out West (Utah/Arizona) where you can see for miles with minor off road trails (ie gravel/dirt).  It's not rock crawling like a Bronco, but places it would be nice to have a high clearance vehicle to get off the beaten path.

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55 minutes ago, fordmantpw said:

Skylands makes me think of open land with big sky.  Think Montana and "Big Sky Country."  Or, think out West (Utah/Arizona) where you can see for miles with minor off road trails (ie gravel/dirt).  It's not rock crawling like a Bronco, but places it would be nice to have a high clearance vehicle to get off the beaten path.

 

I also wonder how they apply something like that to something more sleek like Aviator and Nautilus.....Navigator makes some sense.

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Timberline sounds like a better name to use on Lincoln’s. Too bad ford already used it on the Explorer.

 

I wonder if ford’s marketing department has anyone with kids in it? skylands makes me think of the skylanders toys/games. Just like blue cruise makes me think of blues clues.

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It’s probably a way to reconcile Lincoln’s very elegant and airy (no pun intended) style with offroading/softroading. Ironically, I think Everest would be a good name to use for this.

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Maybe it won't get used at all. Skyline was never used. Remember the "Lincoln Motor Company" trademark (copyright)? They don't use that anymore. I couldn't find any reference to Quiet Flight on their website, either. Skylands may be referring to the Skylands region of New Jersey.

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1 hour ago, Sherminator98 said:

 

I've lived in NJ most of my life and I've never heard that area called that!

Dunno. I Googled "Skylands" and got a bunch of skyland hits, restaurants, motels etc and one "Skylands region NJ" so I searched for it on Google maps.

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