Sherminator98 Posted May 25 Share Posted May 25 Yet another EV styling abomination https://www.motor1.com/news/796895/ferrari-luce-specs-price-debut-details/ Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted May 25 Share Posted May 25 Good lord. This might look passable if it came from a new startup or something, but for a 6 figure exotic from an established brand, that's atrocious. I often try to defend a lot of modern designs but lately that's been impossible lol. https://www.caranddriver.com/news/a71394915/2027-ferrari-luce-revealed/ 1 Quote Link to comment Share on other sites More sharing options...
The Handler Posted May 25 Share Posted May 25 (edited) This has to be a joke. Edited May 25 by The Handler 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted May 25 Share Posted May 25 First Jaguar, now Ferrari. I get electric is the future, but why does it have to look like that?!! Quote Link to comment Share on other sites More sharing options...
Dequindre Posted May 25 Share Posted May 25 This is definitely one of those lofty EV dreams that should have been canned before it reached this point. Quote Link to comment Share on other sites More sharing options...
Dequindre Posted May 25 Share Posted May 25 This is one of those lofty EV dreams that should have been canned before it reached this point. 1 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted May 25 Share Posted May 25 This is about as bad as it gets. Can’t imagine anyone paying 30k for this much less than 640k. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted May 26 Share Posted May 26 April fools? Wtf Quote Link to comment Share on other sites More sharing options...
mackinaw Posted May 26 Share Posted May 26 Very clean. Would make a good Camry or Chevy, not a Ferrari. Quote Link to comment Share on other sites More sharing options...
Motorpsychology Posted May 26 Share Posted May 26 (edited) I just knew that after the Purosangue came out that the Prancing Horse threw a shoe. 2024 Ferrari Purosangue: Edited May 26 by Motorpsychology Quote Link to comment Share on other sites More sharing options...
rmc523 Posted May 26 Share Posted May 26 When I saw these reports and images coming out, I thought they were AI, or some student project. This design is horrible to be a Ferrari, I don't know what they were thinking. I've honestly not been the biggest fan of Ferrari design of tha last gen of models (their current crop are better) - I think the early 2000s (or older) Ferraris balance performance with "pretty" design, whereas models since then often have too many design elements for my liking. This goes the other way, with an anonymous block that looks like a student started forming a car shape on a foam/clay model and then just stopped part way through. I just want to know how these projects get approved.........Does anyone actually sit back and look at it and think "does this look good?" "does this fit the brand?" Quote Link to comment Share on other sites More sharing options...
rmc523 Posted May 26 Share Posted May 26 https://www.instagram.com/reel/DYyIVN5pNg2/?igsh=cjJsM2tjc2YwNzR5 1 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted May 26 Share Posted May 26 Like I said in the other thread: When I saw these reports and images coming out, I thought they were AI, or some student project. This design is horrible to be a Ferrari, I don't know what they were thinking. I've honestly not been the biggest fan of Ferrari design of tha last gen of models (their current crop are better) - I think the early 2000s (or older) Ferraris balance performance with "pretty" design, whereas models since then often have too many design elements for my liking. This goes the other way, with an anonymous block that looks like a student started forming a car shape on a foam/clay model and then just stopped part way through. I just want to know how these projects get approved.........Does anyone actually sit back and look at it and think "does this look good?" "does this fit the brand?" https://www.instagram.com/reel/DYyIVN5pNg2/?igsh=cjJsM2tjc2YwNzR5 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted May 26 Author Share Posted May 26 3 hours ago, Motorpsychology said: I just knew that after the Purosangue came out that the Prancing Horse threw a shoe. 2024 Ferrari Purosangue: The Purosangue looks much better then the Luce though The big issue with what I've been seeing with EV design is the beltlines are extremely high vs what is normally seen on ICE products-I get that there is a battery pack for the floor, but there are examples of other products that are EVs that don't suffer with this issue as much. I'm also guessing the Luce is supposed to be some sort of sedan/crossover too 1 Quote Link to comment Share on other sites More sharing options...
JTL2017 Posted May 26 Share Posted May 26 I'm shocked. I can't believe that Ferrari approved of this. I know some haven't always liked the other Ferrari designs as of late, but I've always liked them. I just don't understand this one though. The Apple guy designed it and I'm wondering if this is similar to the design of the Apple car that was cancelled a couple of years ago. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted May 26 Author Share Posted May 26 Ferrari stock price fell 7.7 percent after unveiling Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted May 26 Author Share Posted May 26 2 minutes ago, JTL2017 said: I'm shocked. I can't believe that Ferrari approved of this. I know some haven't always liked the other Ferrari designs as of late, but I've always liked them. I just don't understand this one though. The Apple guy designed it and I'm wondering if this is similar to the design of the Apple car that was cancelled a couple of years ago. Quote The Luce was designed jointly by Ferrari’s Centro Stile in Maranello and LoveFrom, the design firm founded by Jony Ive—the man behind the original iPhone’s iconic look. But Ferrari says this wasn’t just a styling exercise. Engineers shaped the surfaces around aerodynamic and functional needs first, and LoveFrom essentially came in afterward to "dress" the car. Sounds like Ferrari was the primary issue here-the Interior is alright, even though it has a big drop of Apple/Ive design language in it. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted May 26 Share Posted May 26 Yeah, I have no issue with Ferrari doing an EV. This product is a case of making an EV a "Ferrari", not making a Ferrari an EV. In other words, they slapped some Ferrari styling cues (if I'm being generous) and badging on an EV, rather than designing a Ferrari with an EV powertrain.... 1 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted May 26 Share Posted May 26 If you read some of the articles about the car, there's no questioning that a tremendous amount of Ferrari engineering expertise is built into this car. The shame is that none of that will matter because Ferrari is supposed to represent the pinnacle of sexy stying and this abomination is the exact opposite. IMO this is what happens when an automotive enterprise like Ferrari is managed by 'professional' managers who have no concept of the history of Ferrari. They have demonstrably no sense of Ferrari's place in the automotive cosmos. The board of Ferrari should kick these leaders to the curb on their asses. /rant Quote Link to comment Share on other sites More sharing options...
akirby Posted May 26 Share Posted May 26 Porsche's first EV for reference...... 3 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted May 26 Share Posted May 26 I don’t understand any of this. Ford went the aero route with their 3 row EV because they were trying to get more range from a smaller battery so that the vehicle could be more affordable. Ferrari doesn’t need to worry about affordability or range, so why design it that way? All they had to do was design a car that looked like a Ferrari and put some batteries in it. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted May 26 Author Share Posted May 26 4 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted May 27 Author Share Posted May 27 Hey I knew it looked familiar for some gnawing reason Ferrari’s new $640K electric car already a massive fail — and looks just like a $30K Nissan: ‘Monstrosity’ 2 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted May 27 Share Posted May 27 11 hours ago, Sherminator98 said: Hey I knew it looked familiar for some gnawing reason Ferrari’s new $640K electric car already a massive fail — and looks just like a $30K Nissan: ‘Monstrosity’ The big shots at Nissan can use this in an advertising campaign. "Introducing The New Nissan Leaf. Can You Tell Its Looks from a $640k Ferrari?" Kind of like what Ford did back in the '70s: 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted May 27 Share Posted May 27 (edited) This thing is getting universally panned......not sure how they couldn't see this coming... Former Ferrari Boss: Luce EV 'Risks Destroying A Legend' Speaking with the press this week, the 78-year-old former Ferrari boss shared his brutal take on the Luce. Italian news agency askanews quoted di Montezemolo as saying: 'If I were to say what I really think, I’d be doing Ferrari a disservice. We risk destroying a legend, and I’m truly sorry about that. I hope they at least remove the prancing horse from that car.' That’s not all di Montezemolo said in his otherwise brief take on Ferrari’s first production car without a combustion engine. His candid assessment of the design also included an indirect jab: “[Luce] is certainly a car that at least the Chinese won’t copy.” Edited May 27 by rmc523 1 Quote Link to comment Share on other sites More sharing options...
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