rmc523 Posted June 2 Share Posted June 2 Ford Also Abandoned F-150 Thunder Trademark Ford Abandons Maverick Thunder Trademark According to the USPTO filing, the F-150 Thunder trademark was abandoned on April 27th, 2026 because "no Statement of Use or Extension Request timely filed after Notice of Allowance was issued." Notably, Ford also abandoned a very similar trademark filing for "Maverick Thunder" on the very same day, after it was filed with the USPTO on the same date in early 2023, too. Back in January 2023, Ford filed to trademark "F-150 Thunder" with the United States Patent and Trademark Office (USPTO) under the goods and services description of "Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles in the nature of automobiles, pick-up trucks, sport utility vehicles, and their structural parts." At the time, it seemed as if this was a preview of some sort of future variant of America's favorite pickup, but now, Ford has instead opted to abandon that trademark. My guess is they were related to Lightning and since it's gone, they don't need the Thunder name? Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted June 2 Share Posted June 2 Thunder was always a stupid name. There, I said it, glad they won't be using it. Quote Link to comment Share on other sites More sharing options...
BenKohnen Posted June 2 Share Posted June 2 There comes a point of diluting trim branding. Lobo, Tremor, Thunder, plus the "legacy" trim names that a lot of people can't keep straight. I, too, am OK with this one not happening. I'm not sure it would have been exclusive to the F-150 Lightning if there was also to be a Maverick Thunder. 1 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted June 2 Share Posted June 2 (edited) 4 hours ago, rmc523 said: Ford Also Abandoned F-150 Thunder Trademark Ford Abandons Maverick Thunder Trademark My guess is they were related to Lightning and since it's gone, they don't need the Thunder name? Yea, also the trademarks were obtained around the same time that Project T3 was announced, we all know how Ford royally screwed that one up Edited June 2 by morgan20 Quote Link to comment Share on other sites More sharing options...
Texasota Posted June 2 Share Posted June 2 12 minutes ago, morgan20 said: Yea, also the trademarks were obtained around the same time that Project T3 was announced, we all know how Ford royally screwed that one up Ending T3 averted a disaster. Ram ended their full size EV pickup for the same reason. As Farley said, GM is pregnant with its multiple full size EV pickups. They sell in small numbers. 1 Quote Link to comment Share on other sites More sharing options...
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