Keep an eye out: Ford's EV of the future to be tested on Detroit roads

[Sherminator98]

https://www.freep.com/story/money/cars/ford/2026/06/04/ford-ev-future-tested-detroit-roads/90386397007/

 

Some other articles:

Ford's Next EV Truck Will Cost $30,000, Be More Spacious Than Ranger and Maverick

 

Ford Exec Says Upcoming Midsize EV Pickup Aimed At SUV Buyers

 

 

[DeluxeStang]

Maybe we'll get some sightings this month, I'm excited. 

[rmc523]

Hmmmm.....

 

 

 

Most manufacturers, including Tesla, claim that EV customers are unwilling to accept a range of less than 300 miles on a single charge. Asked whether he agreed with this analysis, the answer was a flat "No."

[Sherminator98]

13 minutes ago, rmc523 said:

Most manufacturers, including Tesla, claim that EV customers are unwilling to accept a range of less than 300 miles on a single charge. Asked whether he agreed with this analysis, the answer was a flat "No."

 

If its say 250-275 and its "cheap" (Under $35K) I don't think people will complain too much.

[morgan20]

14 minutes ago, Sherminator98 said:

If its say 250-275 and its "cheap" (Under $35K) I don't think people will complain too much.

 

Yea, exactly. A survey by S&P Global Mobility found:

 

The high purchase price of an electric vehicle is the biggest barrier for potential buyers on a global scale, a recent study from S&P Global Mobility shows. Almost half of all respondents to the survey listed affordability as the main concern when considering a new EV.

 

When it comes to range anxiety, most respondents said they would accept a minimum EV range below 300 miles, while only 29 percent would prefer a minimum range above 300 miles.

[Zestyg]

6 hours ago, Sherminator98 said:

 

If its say 250-275 and its "cheap" (Under $35K) I don't think people will complain too much.

 
2027 Chevy Bolts’ 262 range seems right. It also critically actually hits 262 or more.

[Zestyg]

Looking at the whole interview (https://www.edmunds.com/car-news/ford-future-ev-truck-interview.html) it really seems like they are prioritizing the price tag over the range. He is saying it is $30,000, but deemphasized 300 mile range. Probably the right move. As long as they can for example be competitive with the Bolt on price and range it should work.

[mackinaw]

On 6/4/2026 at 1:22 PM, DeluxeStang said:

Maybe we'll get some sightings this month, I'm excited. 

 

I'll be paying particular attention to the charging stations in my small town in northern Michigan.  I'm 3-4 hours north of the Detroit area and it's common for test vehicles from all manufacturers to stop here to have lunch, take a bathroom break, and charge their EV's.  I've talked to many engineers while they charge their vehicles.  

Edited June 5 by mackinaw
typo

[DeluxeStang]

51 minutes ago, mackinaw said:

 

I'll be paying particular attention to the charging stations in my small town in northern Michigan.  I'm 3-4 hours north of the Detroit area and it's common for test vehicles from all manufacturers to stop here to have lunch, take a bathroom break, and charge their EV's.  I've talked to many engineers while they charge their vehicles.  

Hell yeah, keep us posted.

[jpd80]

On 6/5/2026 at 4:18 AM, rmc523 said:

Hmmmm.....

 

 

 

Most manufacturers, including Tesla, claim that EV customers are unwilling to accept a range of less than 300 miles on a single charge. Asked whether he agreed with this analysis, the answer was a flat "No."

Ford only has to look at what it’s current BEV customers prefer, the larger battery option is popular

and no amount of slight of hand can undo the very real issue of buyer range anxiety.

[T-dubz]

I think it also depends on where you live. Colder areas might want more range. People living in cities might be ok with less range. 
 

I don’t think I’d ever buy an EV with less then 300 mile range. There are already plenty of vehicles that get that range and are between 30-40k. 

 

[Zestyg]

2 hours ago, jpd80 said:

Ford only has to look at what it’s current BEV customers prefer, the larger battery option is popular

and no amount of slight of hand can undo the very real issue of buyer range anxiety.

I figure the thought is that plenty of people (including Ford) are already offering the $37k option with 300 miles and it doesn’t get the volume they’re looking for, but nobody except Chevy offers a $30k model with ~260 miles. They can always just have an extended range option for like $4000 that gets you over 300.  

[jpd80]

While Ford does not publicly split specific Mach-E sales figures by battery size, buyer preference is heavily split

based on usage. Most budget-conscious buyers and urban commuters find the Standard Range entirely sufficient,

but buyers seeking road-trip flexibility or maximum performance heavily favor the Extended Range. 
 

And this is how it goes because Ford’s mantra has changed to  providing the smallest battery it can to save

money and maximise profits after abandoning full sized Lightning and its bigger more costly batteries.

[akirby]

2 hours ago, jpd80 said:

Ford only has to look at what it’s current BEV customers prefer, the larger battery option is popular

and no amount of slight of hand can undo the very real issue of buyer range anxiety.

So offer an upgraded version for those who want it but keep the entry price low with 250 range.

 

Same concept as offering base cars with anemic engines and offering the customer the choice to upgrade.

[Zestyg]

6 minutes ago, jpd80 said:

While Ford does not publicly split specific Mach-E sales figures by battery size, buyer preference is heavily split

based on usage. Most budget-conscious buyers and urban commuters find the Standard Range entirely sufficient,

but buyers seeking road-trip flexibility or maximum performance heavily favor the Extended Range. 
 

And this is how it goes because Ford’s mantra has changed to  providing the smallest battery it can to save

money and maximise profits after abandoning full sized Lightning and its bigger more costly batteries.

So why wouldn’t the same thing work for the skunk truck except $7k+ cheaper than the Mach E

[jpd80]

2 minutes ago, akirby said:

So offer an upgraded version for those who want it but keep the entry price low with 250 range.

 

Same concept as offering base cars with anemic engines and offering the customer the choice to upgrade.

And don’t gaslight people into some overly optimistic range value,

if the average driver won’t ever get 250 then call it 225 or 210

thinking of cold winters in snow states….

[jpd80]

6 minutes ago, Zestyg said:

So why wouldn’t the same thing work for the skunk truck except $7k+ cheaper than the Mach E

It could but the worst mistake Ford could do is disappoint buyers and their expectations

Ford is very optimistic with the ranges it sets and people tend to believe the best until

they can’t achieve it because of other real world conditions.

Edited June 6 by jpd80

[Zestyg]

1 minute ago, jpd80 said:

It could but the worst mistake Ford could do is disappoint buyers and their expectations

Ford is very optimistic with the ranges it sets and people tend to believe the best unti

they can’t achieve it because of other real world conditions.

yeah I get that but honestly given what’s been said and also Ford’s reputation on the issue the price point is probably more important to hit. The Chevy Bolt on 262 miles using LFP is actually a number you can reportedly count on based off what their owners are saying. If they can replicate that which feels very achievable then it works.

[Sherminator98]

41 minutes ago, jpd80 said:

no amount of slight of hand can undo the very real issue of buyer range anxiety.

 

Here lies the issue-its a bit more phycological then a real issue

 

The range thing is like this-ok you have a gas car but it only has a 10 gallon tank so you can only go about 200-250 miles for example.

 

Is the buyer always going to keep the tank full? 

 

How many times are people driving 250+ miles in one shot regularly? 

 

If your commuting (using myself-but I do have a short drive to work-30 miles or so round trip) I can basically drive all week to and from work and not worry about it. 

 

I get there are other people out there that drive differently, but the vast majority of the issues do go away if you can charge at home. It causes an additional "headache" if you live in high density areas though..but that is up to the end user to decide if they can make a lifestyle change or not to support the vehicle.

 

But all this said is why there is push back against EVs by normies-they don't want to change their behaviors or expect an EV to act exactly like an ICE

[Motorpsychology]

I think range anxiety has become charge anxiety. Charge times and quantity have to come down. All the "Add 150 miles of range in as little as 15 minutes!" advertising is having little effect in the marketplace. Once that becomes, "Add 350mi range in 7 minutes,"  EV's will be at parity with ICEV's.

 

Just don't install those banal tv sets in the charging stations.

[rmc523]

16 hours ago, jpd80 said:

Ford only has to look at what it’s current BEV customers prefer, the larger battery option is popular

and no amount of slight of hand can undo the very real issue of buyer range anxiety.

 

As long as they offer a longer range model, it’ll be fine.   If they have one and done, I think that may harm sales.

 

11 hours ago, Sherminator98 said:

 

Here lies the issue-its a bit more phycological then a real issue

 

The range thing is like this-ok you have a gas car but it only has a 10 gallon tank so you can only go about 200-250 miles for example.

 

Is the buyer always going to keep the tank full? 

 

How many times are people driving 250+ miles in one shot regularly? 

 

If your commuting (using myself-but I do have a short drive to work-30 miles or so round trip) I can basically drive all week to and from work and not worry about it. 

 

I get there are other people out there that drive differently, but the vast majority of the issues do go away if you can charge at home. It causes an additional "headache" if you live in high density areas though..but that is up to the end user to decide if they can make a lifestyle change or not to support the vehicle.

 

But all this said is why there is push back against EVs by normies-they don't want to change their behaviors or expect an EV to act exactly like an ICE

yeah that’s why I’ve long said it’s going to take a big mindset change because tjj oh I’ll charge from home instead of “oh I’ll stop and get gas on the way” for most people in everyday use.  It’s the trips where it becomes more of an issue.

[jpd80]

Imagine if everyone with an ICE had to Log into an app first before they could pump gas

[Sherminator98]

1 hour ago, jpd80 said:

Imagine if everyone with an ICE had to Log into an app first before they could pump gas

Well I know a local convenience store that does that so you can save $$$ on gas…

[fordmantpw]

2 hours ago, jpd80 said:

Imagine if everyone with an ICE had to Log into an app first before they could pump gas

 

You don't have to log into an app to charge your vehicle.  Just plug it in and away you go.  It's actually easier that pumping gas because you don't even have to swipe your card.

[blazerdude20]

4 hours ago, fordmantpw said:

 

You don't have to log into an app to charge your vehicle.  Just plug it in and away you go.  It's actually easier that pumping gas because you don't even have to swipe your card.

Correct. Most charging networks and vehicle manufacturers share a common protocol and can talk to each other for charging. I can plug my Lightning into Tesla, Rivian, GM Power, Electrify America chargers, etc. it starts charging automatically and then charges my card on file with Ford. It’s easy peasy.