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Hyundai shows next-gen Avante (sold in US as Elantra)


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Hyundai’s New Elantra Just Got Bigger Than A Honda Civic - Autoblog

 

Hyundai’s 2027 Elantra Is Bigger, Sharper, And Barely Recognizable | Carscoops

 

2027 Hyundai Elantra: First Photos And Details

 

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I actually don't hate it - it's better than a lot of their other recent designs.  There are elements I don't love like the 3rd window on the side profile, but it's ok overall.

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1 hour ago, The Handler said:

Honestly, I miss when Hyundai designed bland, inoffensive cars.

 

The big shots at Hyundai recognized that bland, inoffensive cars ain't going to build the brand:

 

Hyundai was not known for standout design in the past. The brand built its reputation on value and reliability. That approach worked, but it rarely created excitement. Over the last few years, that has changed. Hyundai’s latest models are sharper, more expressive, and harder to ignore. The company is now producing vehicles that generate conversation rather than blend into traffic.

 

Much of that shift can be linked to Brad Arnold, now officially Chief Designer and Head of Hyundai Design North America. His promotion reflects Hyundai’s commitment to design as a core strategy. Arnold understands the North American market and brings a clear creative direction. His leadership suggests Hyundai will continue pushing toward designs that connect emotionally with buyers while standing out globally.

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Hyundai and Kia have some good ideas, but they rarely put them together in a cohesive design. I don’t know what their obsession is with creases in the body work or that body colored pillar behind the rear door (they ruined the genesis suv with that pillar too). Fixing both of those makes this look 10x better.image.thumb.png.48c2227ba4d5fece40d87de6e89f02d3.png

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