rmc523 Posted August 12 Share Posted August 12 Cadillac is expanding their "Curated by Cadillac" program from Celestiq to the Escalade IQ. http://www.cadillac.com/curatedbycadillac Cadillac Escalade IQ’s New $55,000 Package Goes All-In on Bespoke Luxury - Autoblog Want A Truly Bespoke Escalade IQ? Cadillac Has A New Customization Program https://www.caranddriver.com/news/a73395844/curated-by-cadillac-escalade-iq-revealed/ Today, Cadillac announced Curated by Cadillac ESCALADE IQ, extending the brand’s exclusive and low volume concierge-led experience to its all-electric flagship SUV, delivering an elevated and distinctly Cadillac experience. “Curated by Cadillac ESCALADE IQ gives clients the chance to create a vehicle that reflects their individual taste by working alongside expert Cadillac designers,” said Kristian Aquilina, vice president, Global Cadillac. “We’re extending the hand-built CELESTIQ experience to deliver true customization capabilities for a select number of ESCALADE IQ clients.” It's certainly a cool program if people are willing to pay, and something I thought Lincoln should try to do as well. The Germans do it too with BMW's "individual" program and Mercedes has a simir program (Manufaktur maybe?). They took the half step with Black Label. They should add a tier above where you can completely customize the colors. I don't have a problem with the Black Label approach of offering a few "unique" pre-set color combos for those that don't want to fully pick, but want something more special than the "standard" interior options. BMW does this too with tiers of Individual program. But they ought to take it a step further and offer a "Diamond Label" or something above it for full customization. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted August 13 Share Posted August 13 (edited) Wasn't Lincoln supposed to do this kind of personalized program? I thought that the Navigator that they did for Serena Williams was the starting point….but again Cadillac takes the iniciative Edited August 13 by joseodiaga4 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 13 Author Share Posted August 13 2 hours ago, joseodiaga4 said: Wasn't Lincoln supposed to do this kind of personalized program? I thought that the Navigator that they did for Serena Williams was the starting point….but again Cadillac takes the iniciative They've never announced such a program. They did it for Serena, which opened the door for the potential of it, but it's more likely that was just a one-off. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted August 13 Share Posted August 13 1 minute ago, rmc523 said: They've never announced such a program. They did it for Serena, which opened the door for the potential of it, but it's more likely that was just a one-off. Maybe I wrong but I think it was from an interview with the new boss Joaquin Nuño, I’ll check it out Quote Link to comment Share on other sites More sharing options...
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