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First Ford Dealers Certified to Sell Focus Electric – America’s Most Efficient Five-Seater – with National Rollout to Follow First 67 dealers are certified and ready to sell Ford’s first gas-free, all-electric car – the 2012 Ford Focus Electric – arriving this spring Focus Electric is scheduled to be available nationwide by the end of 2012 The 2012 Focus Electric is America’s most fuel-efficient five-passenger vehicle – certified by the U.S. Environmental Protection Agency to offer the equivalent of 110 miles per gallon (MPGe) city Focus Electric will be joined later by the new 2013 Ford Fusion – aiming to be America’s most fuel-efficient gas- and hybrid-powered midsize sedans – to help create one of the industry’s most fuel-efficient car lineups Click on graphic to download PDF. FORD FOCUS ELECTRIC FORUMS – The first Ford dealers have been officially certified to sell the company’s first all-electric car – the 2012 Ford Focus Electric – America’s most fuel-efficient five-seater with an EPA rating of 110 MPGe city that is capable of being recharged in nearly half the time as Nissan Leaf. The 67 dealers are in California, New York and New Jersey –markets that account for a large percentage of electrified vehicle sales and will begin seeing the Focus Electric later this spring. By the end of the year, Focus Electric will be available nationwide. Certification means the dealerships have met the automaker’s guidelines for dealers selling electric vehicles – including installation of at least two onsite charging stations and participation in highly specialized training in the field of electric vehicles. “The amount of hard work and resources dealers put into becoming certified really is a testament to how excited they are, how excited customers are and how excited we are about electric vehicles, starting with Focus Electric,” said David Gutman, Ford’s field operations manager. With more motor power, standard features, passenger room and faster charging time than Nissan Leaf, dealers have been eager to start selling Focus Electric. First, however, they had to satisfy a list of other requirements to become certified, including: One of the two required charging stations at the dealership must be in the customer area and the other must be in the service area At least one Focus Electric must be available at all times for demonstrations and events Of the sales consultant, sales manager, service advisor and service manager jobs at each location, 80 percent must meet specific electric vehicle training certification requirements that cover topics including advanced knowledge of electrification Each showroom will have point-of-purchase display materials including digital assets and window signage Participation in a Ford Go Green Dealer Onsite Facility Assessment to identify energy and cost saving opportunities with a goal of facilitating energy efficiency, lower operating expenses and carbon footprint reduction Fuel efficiency for all The Focus range soon will be joined by the new 2013 Ford Fusion – aiming to be America’s most fuel-efficient gas- and hybrid-powered midsize sedans – to help create one of the industry’s most fuel-efficient car lineups. The Fusion Energi plug-in hybrid is projected to become America’s most fuel-efficient midsize sedan by achieving more than 100 MPGe in electric mode. “Ford is giving customers the power of choice for leading fuel economy regardless of what type of vehicle or powertrain technology they choose,” said Eric Kuehn, chief nameplate engineer, Focus Electric. “The Focus and Fusion are great examples of how we transformed our fleet of cars, utilities and trucks with leading fuel efficiency.” Focus Electric has been certified by the EPA to offer 110 MPGe in the city and 105 MPGe combined, beating Nissan Leaf by 6 MPGe. Focus Electric also offers a faster charging system that allows for a full recharge in nearly half the time of Nissan Leaf thanks to a larger on-board charger. A unique value charging feature powered by Microsoft is designed to help owners charge their vehicles at the cheapest utility rates, which makes charging Focus Electric less costly than charging Nissan Leaf. Production of the Focus Electric began in December 2011 at Ford’s Michigan Assembly Plant in Wayne, Mich. More information about MAP can be found here. After first being available in California, New York and New Jersey, Focus Electric will be available in 19 markets across the U.S. by summer’s end, nationwide by the end of the year. More information about Ford’s electrified vehicle lineup – including press releases and other related material – can be found online here. Photos of the Focus Electric can be found here.
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Ford Focus Electric Review Steven Ewing / Auto Blog Ford will launch the Focus Electric in three waves, beginning with key areas like New York and California first, with all markets being able to take delivery by the end of the year. The all-electric Focus is priced at $39,995, including $795 for destination, which means that after the maximum $7,500 federal tax credit, you're looking at a base price of $32,495. Yes, that's $3,945 more than the base price of a 2012 Nissan Leaf, but Ford believes the added interior space, performance and quicker charging time is worth the price. Perhaps the biggest win for the Electric is that it largely acts the same as any Focus you'll find at a Ford dealer – it's comfortable, nicely appointed, handsome and quite engaging to drive. It's the EV incognito, and in a world where electric vehicles are still slowly gaining traction, that's not necessarily a bad thing. Read more here. Ford Focus Electric Forums
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Ford Focus Battery Is Third of Electric Car Cost Mike Ramsey / WSJ One of the auto industry's most closely guarded secrets—the enormous cost of batteries for electric cars—has spilled out. Speaking at a forum on green technology on Monday, Ford Motor Co.Chief Executive Alan Mulally indicated battery packs for the company's Focus electric car costs between $12,000 and $15,000 apiece. "They're around $12,000 to $15,000 [a battery]" for a type of car that normally sells for about $22,000, he continued, referring to the price of a gasoline-powered Focus. "So, you can see why the economics are what they are." READ MORE HERE
