How does that work? I remember about 15 years ago they tried to do Blue Oval Certified to give dealers with better customer service a higher holdback but the dealers sued and won so it was never implemented.
You said you expected a lot better from Lincoln so I thought you were blaming Lincoln corporate. A lot of folks don't understand that even though Ford or Lincoln is on the sign the dealers don't work for Ford and operate independently thanks to state franchise laws.
Oh, I was around for that era and remember the outcry when Ford suggested that what became Probe would be named Mustang III and would replace Ford EXP in the line....again, my opinion was then as it is now, it was a ploy to garner interest...and man, did it ever.