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    • You know, it’s funny how the ripple effect of ‘“missteps” done a decade ago still seem to haunt Ford to this day. I’ll give an example below.   Even further back, Magna basically developed the Focus EV using its motor, drive controls and a smallish battery that gave about 80 miles range that eventually improved a bit. The Focus EV opened Ford’s eyes to the possibilities od commuter EVs possible on then C1 platform. So, instead of commissioning Magna to do EV versions of other C1s like Escape, C-Max or even Transit Connect, Ford decided to develop its own BEV. The problem was that Ford using way too old data, changed vehicles to a LWB C-Max, Europeans were already moving to utilities meaning Escape and Focus would have been a perfect double act. No, Ford in its infinite wisdom developed the E-Max……the rest of that story resulted in the heavily redesigned Mach E.   Fortunately, the  torturous path taken by Ford resulted in a decent enough vehicle but still not a sales match for the Tesla Y. Sales of Mach E never lived up to expectation with constant price pressure up and down leaving many potential buyers skeptical.   Example 2, MEB toolkit agreement with VW. At the time, this seemed like a great ideal that gave Ford everything it was missing with the failed Electric vehicle development under Fields. MEB gave Ford a big leg up with already developed modules and battery supply, all Ford had to do is develop its own top hats within the supplied body architecture limits. The big issue that VW never shared with Ford was how labor intensive the construction process was and also high component costs including batteries would eat into any future profits. So we see today’s BEV twins Explorer and Capri priced similarly to Mach E and projected production limited with zero chance of extension beyond one product cycle.   Example 3 GE2 electric architecture. The long genesis of this architecture goes back to the early learnings of GE1 Mach E  development  and has evolved greatly over time. Initially delayed two years to give better battery supply to Lightning and moved to give Mach E sufficient production capacity (they needn’t have bothered on both accounts). For also took the time to change the 3-Row design into more of a crossover to improve battery range and away from the boxy Explorer/Aviator that people were expecting Delayed a second time to allow the market for 3-row EV to improve as well as adding better battery. Could a plan be any more disrupted, all the while workers at Oakville wondering about their future waiting for the delayed vehicle.         So what’s the learnings from this. I can see why Ford now wants EV development controlled by small efficient teams but what sort of message does that send to the rest of Ford’s engineering departments, go home you’re no longer needed? I honestly don’t know, mainly because I don’t think Ford knows either.   Meanwhile, there’s a giant BEV Truck plant and JV Battery plant being built In Tennessee with lots of blue sky being painted regarding massive growth of Electric Trucks in a few years time….just wait and see… Sorry, I’m not buying it, people are pulling back from wide spread adoption of EVs until they improve and public charging is more widespread and reliable fast charging more available.   Many will rightly call me on a negative perception but should we be looking for perspective, how the wider buying public view electric vehicles. In that respect, their judgement is causation, let’s wait and see…Farley needs stop writing self congratulatory seen the light OPEDS, his journey to EV is not one of a emulate customer, everything has been given to him, including high speed off street charging and that’s why he just doesn’t get it.
    • The market as a whole for midsized CUVs (roughly 190inch long CUVs) has been shrinking over the years. Murano sales are shrinking, Edge sales are shrinking and even the Blazer doesn't do all that well-it sells less then 100K units a year. The Hyundai Santa Fe sells about 100K units a year, with me doing some quick research.    I'm guessing that people who want a CUV will either get a cheaper Explorer if they need to space or go with an Escape if they want something cheaper then an Edge. There is really no compelling reason to get a midsized CUV in the market unless your offering something completely unique like the Bronco, which is more of a SUV then CUV. There will be a market, but is it worth Ford chasing it? it is sort of like the Ranger vs Maverick and F-150. The Ranger is a more capable then the Maverick and is a cheaper alterative to the F-150, which helps its case. 
    • Yes, consensus was that Ford was keen  to change customer perception away from Explorer BEV that many were expecting.  
    • Not sure where you live, but there's a ton of '24 Edges at dealers around me (minus the one I bought 3 months ago).   HRG
    • Apparently that could be the Ford three row EV according to insiders, and no, I'm not making that up. 
    • Nope, no info on release, build date, order banks or unveil date has been released or made public.  I thought at one time I saw order banks began July 15, but I can't find where I saw it anywhere and it's almost that date and still no reveal.
    • True, i assumed it was built in England and thus wouldn’t be worth it to import, but I honestly have no idea where it’s built.   That makes sense, but I can’t figure why they would have so many small SUVs in the same price range then. If you aren’t making any money, why have 4 models (2 chevys and 2 Buicks)? Guess they are going for the low profit high volume approach.
    • I just used Forscan to make 3 changes to my Super Duty. Two of them did what they are supposed to do, but the third had no effect. Did I miss something? This   Remove Black Box on Reverse APIM     7D0-02-02     xxx*    xxxx    xx--     Add 1 to Current Value - Sync version must be 23151 rev 902 or higher   did not remove the black box. I went from 0 to 1 in that location.   Thanks in advance
    • Well that didn't take long.  She said it was in Portland.  Hasn't cleared customs or been loaded on a train yet. Gave me the invoice.  MSRP was up $130 from when we ordered, but the X-Plan price was slightly lower than I had from the x-plan build and price.
    • Was poking around on my dealer's website and my Nautilus is listed on their webpage.  So that is a positive sign that it is getting closer.  The order tracking website doesn't have the window sticker yet, but I tried through fordwindowsticker.com and was able to pull it.  Showed an invoiced date of 6/20, which is exactly 1 week from when the order tracker was last updated.  My ship date was 6/4.  So I am assuming it was sent to the dock on 6/4.  Departed on the container ship on 6/13.  Waiting for my salesperson to get me an update from vinview.
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