Maserati has been hurting for years. They want to be viewed as a high end brand, but folks that are willing to spend 100k+ on a luxury vehicle rather buy other brands. CNBC has a good video about Maserati, and how they plan to get back to some level of respect. Check it out here. Given the issues laid out in the video, I doubt 10 years is really needed to determine if Maserati is worth saving.
I had a clause added to my order stating I could cancel and get a refund of my deposit if not delivered by October. I don't mind waiting, but I wanted an out, just in case the supply issue gets worse. I am going to sell my 2017 now since the KBB on it is so ridiculous. I don't want to take the chance of diesel prices starting to climb and the values dropping.
Yes sir Clinton77, Lincoln was the lowest rated brand in the most recent Consumer Reports automotive reliability survey. The launch of 2020 Aviator in particular was an epic disaster.
I think Ford & Lincoln management were genuinely embarrassed at just how bad things got with Lincoln product quality last year and have taken actions to remediate.
To answer your question, the people directly in charge of Ford and Lincoln product quality are Chris Brewer (Executive Director, Quality) and Ron Johnson (Product Launch Manager).
There are others who have tried, but they were going after the low price -high volume segment. GM and the bolt for example. They went for the lowest cost with a decent range, but still missed the mark because it wasn’t refined enough, or low enough initial cost to compete with traditional econobox on price. It appears 50k or so is the current sweet spot. Even Tesla dropped/never built the lowest price model 3 configuration. At 50k, it allows the mfg, to add enough equipment to be competitive in segments with premium powertrains. Less than a week away from the lightning reveal and seeing what Ford has planned for the f150. It should be able to fit nicely into the pricing and powertrain matrix. Hopefully with higher volumes than the power stroke. Maybe similar sales numbers to Raptor.