DeluxeStang

I think that's the play. Something that's about the size of a golf cart, but fully enclosed with more features, and playful styling. I don't see it being a huge seller, but it'll definitely appeal to the wealthy crowd in urban areas who want a fun runabout for nearby areas and for things like resorts and golf courses. Not a huge market, but a market. The market for car adjacent toys seems to be pretty darn lucrative. Side by sides, atvs, e-bikes, golf carts etc. So I don't fault Fiat for trying to get in on that and seeing if it works.

You started something that can't be finished.

Absolutely. Probably around the level of the mirror arms, I'd say a good 2-3 inches below the beltline.

This is fun. That mustang sport sedan, but with a frunk is really interesting. I'm guessing that's something they'd use for the CE1 hatch/sedan if it comes to market.

There's the recessed cab wall some of us have mentioned.

They're tugging me real good.

All good my man. Just joking around. In all seriousness, I really like this affordable EV platform. I also really love how this thing is looking more and more like a EV ute as time goes on. I was just put off initially by some of the proportions. But things that we think will carry over to the final design like the general height of the beltline have since grown on me. I agree, we'll just have to wait to see the final product.

Look I'm a complicated person lol.

https://youtube.com/shorts/smMrxWFEg10?is=k5RmrN0OjmSRz3ZL

The focus crossover thing is bleh, but the fiesta adopting a more chiseled and rally inspired look that calls back to the 80s fiestas looks pretty cool. I really love those wheels repurposed from the mustang fx as well. That blue thing needs to go, but the green design is definitely heading in the right direction.

The issue is these sorts of designs are hideous. That doesn't matter when you're positioning a truck purely as a commerical tool for practicality. But lifestyle truck buyers aren't gonna go for them. That being said, maybe one day Ford could do something cool with this. Like if they're able to take the learnings of CE1 and apply it to larger EVs in 5, 10, 15 years time after battery tech has improved and is a better fit for larger truck duty Doing a bare bones ranger sized truck with a cab forward design so it had like a super duty sized bed, BoF and decent capabilities would be an awesome product for some commercial fleets.

Agreed. Design, size, and range are gonna be the three biggest hurdles they have to clear. Personally, I like it, but that's because I'm an enthusiast who likes low, sleek utes, which this thing is. But will the general buying public respond well to this? Who knows. One of the key arguments we see come up in car vs. truck/utilities arguments is that trucks and utilities sell better largely due to their high seating position that makes it easier to see out, makes people feel safer, and makes getting in an out easier. Will a truck that's essentially the height of a hatchback still appeal to those buyers? Probably not. But I can see it finding a new audience, younger, tech savvy buyers for instance who prefer smaller cars and could trade in their civic for this. Like we saw with maverick conquest sales.

Exactly. I think it's a case where the maverick is too hard to compete again, but also because it's a more affordable product, the profit margins likely aren't great. So it's not super captivating for other brands to get in on it. But just putting it out there.

It's gonna be fascinating to see how consumers respond to it. If this thing is well received, I could see it potentially leading to a resurgence of utes in the US. Then again, we all thought there would be more maverick rivals, and that hasn't happened. But we can hope.

Damn, I wasn't so sure, but seeing it like that with the vase built into the dash and a rose in it has turned me into a tub of goo.