rmc523

In a related note, they'll also be phasing out SYNC 4 on these vehicles (and F-150).

Mustang Final Boss. lol.

It's a joke. Don't need the repeat explanation. I do wish they'd re-enter some abandoned segments, though, and it does seem like it's possible (Mustang 4-door for instance).

Mustang Super Sasquatch Duty.

or option #3 (Ford's normal choice) - drop 3 products, and replace them with one* *in 6 years....until Ford's plans change by then

Interesting thought! So slap the Flex name on something 2 sizes smaller than the old Flex? Just to retain the name of a broadly unpopular model (owners loved them, including me, but the market as a whole didn't)? I loved the Flex, but nah.....if anything, make a new body EV9-like model to be Flex. This would just be Bronco Sport v2. The Fairlane name would have done absolutely nothing for sales.....if anything, it sounds old and may have negatively impacted sales, IMO. In this scenario/current thinking, they're saying this would replace our existing Bronco Sport, so there'd still only be 2 models. Well, 1) that was Ford's plan last week, and 2) he said "commodity" products.....and their current line of thinking is that slapping "Bronco" on it makes it not commodity.

I'd rather pay up front and have permanent access than a monthly fee. Though I guess you could not get it, and pay for it for only a month if you needed it (i.e. road trip planned, you could pay for BC for that month and cancel the next). You don't have to get the option?

Can't wait for the new Ford Mustang Shelby GT-350-500 Dark Horse Bullitt Boss Cobra GT-GTD with performance pack!!

https://finance.yahoo.com/news/ford-hiking-prices-cars-blaming-165639321.html Here come the price increases Reuters, citing a notice sent to dealers, reports that purchasing a Mustang Mach-E electric SUV, Maverick pickup, or Bronco Sport will now cost consumers up to $2,000 more. The revised prices went into effect May 2 and will affect models arriving in dealer lots from late June.

Yup, I remember using the feature when my mom had her '20 Explorer ST, and I enjoyed it. Bronco's also cuts out at like 20mph or something like that.....it basically got Ford's last-gen ACC. I also was surprised when Bronco didn't have that feature too......it just seemed like they "cheaped out" on a lot of the tech features the rest of the lineup already had when Bronco debuted.

Because it results in automakers having to follow 2 completely different standards.

Right...what I was getting at is I wonder if increasing costs of the plant revamp are potentially eating into Pro profits. Who knows...

Its hand built, so not expecting a lot of sales, but that's not many.

Oh I'm not saying I agree with Ford retreating basically everywhere around the globe. My point was also not that Hyundai is funneling money from other business to the car unit, but that it can benefit from preferential/discounted pricing supplied by other arms of its conglomerate - i.e. shipping costs, material costs, etc. so the widget that costs Ford $0.30 to make might cost Hyundai $0.15 so it can divert funds to more projects. That said, I wish Ford would get its act together and re-enter segments it's abandon, and maintain competitiveness. Eh, to be fair, Ford Europe was one of the few areas that did make money back then.

Ford BlueCruise Coming To Three Additional Models As Ford Authority reported earlier this week, The Blue Oval recently opted to merge its next-generation FNV4 (fully-networked vehicle) electrical architecture learnings with that of its existing architecture, called FNV3, to create one unified setup called FNV3.X. The idea behind this shift is to create an architecture that can be used not only in EVs, but also, traditional ICE models, reducing complexity and costs at the same time. However, this piece of news also revealed that Ford’s BlueCruise hands-free highway driving assist feature will soon be available in three new models as well. Those models are the Ford Bronco, Ford Ranger, and Ford Mustang, according to Ford EV design head Doug Field, who specifically named those vehicles as ones destined to get the Ford/Lincoln Digital Experience software that’s already available in a variety of products in its lineup. This update comes courtesy of the automaker’s newer FNV3 architecture, which gives it the capability to deliver software updates “quickly,” according to Field, as well as “deliver improvements in vehicle quality.” “Having a small number of core platforms is a key part of any software-driven engineering team,” Field said. “Without platforms, software engineers face having to re-develop the same features for different customers and vehicles. And we want our Ford digital experience to be recognizable whether you’re in a Bronco or a Mustang Mach-E or an F-150 with a snowplow attached. Having a new electrical architecture on some vehicles and a legacy architecture on other vehicles and maintaining them all at the same time, is not a good strategy for this new world.” It's about time. I was disappointed that Bronco didn't have it available. The article doesn't mention a timeline, though, and considering Ranger (and Mustang) just came out, I'm guessing it'll be a few years before it makes its way to those models - probably for refreshes of them if I had to guess. I wonder if we'll see it come to Bronco first since it's an older product, but it'll likely have longer product cycles if it's anything like Wrangler.