joseodiaga4

Bluecruise 1.5 is going to be on the Expy and Navi?

Haha I have that in mind, that is why I said they are pursuing profit and not more sales, and of course the reason is the super duty….and some poor planning considering all the plants that are not being use as they should

I was checking the build & price and I got the same feeling as you, I don’t understand why but they make the black label less appealing in value, it is pricey but lacks as you say top tech as AR nav system (the Nautilus has it in China), night vision, a 3d 360 camera, air suspension, soft close doors or self close doors, etc. I also still think the Navi needs a bigger screen in the Navi vs the Nautilus, specially considering the Escalade has an 55in

Both have a considerable price increase but it seems they are pursuing profit per vehicle and not more sales. The competition is also doing it but if you consider the market share, IMO it is a bit difficult to justify, specially for the Navi. Don’t get me wrong, although I think it didn’t change that much, I really like it both inside and out but I still think they left a lot to be desired, specially in the tech department.

Build & Price: https://shop.lincoln.com/build/navigator/2025/model/customize/reserve?intcmp=vhp-seconNav-fbc

Incredible to see this statement! Maybe he should try a position at Xiaomi 😬

The all-new Ford Expedition introduces a Tremor model and a number of utility upgrades For 2025, the Ford Expedition receives a complete exterior and interior overhaul, updated tech and introduces a full Tremor off-road model for the first time. The Tremor nameplate is reserved for off-road ready versions of its vehicles like the F-150, so we’re excited to see what it means for the full-fat three row utility vehicle. This model ups the power from the standard 3.5-liter Ecoboost (turbo) V6 from 400hp to 440hp and also provides 510lb ft of torque. The all-wheel drive SUV gets Raptor-style running boards and a front skid plate, and elements of the chassis have also been borrowed from the Raptor lineup to make the platform more sturdy. https://www.topgear.com/car-news/usa/all-new-ford-expedition-introduces-a-tremor-model-and-a-number-utility-upgrades

Could be, I think there is also a new f150 coming in the next few years

Ford Expedition Refresh In 2028 Could Include Hybrid: Report According to a recent report from Automotive News, the Ford Expedition “could add” a hybrid powertrain option in the future, but not until its next refresh, which is planned for 2028. This news isn’t terribly surprising given the fact that the 2025 Navigator debuted without an electrified option as well, but both have been expected to gain that type of powertrain for a pretty long time now. Regardless, even if customers have to wait until 2028 to see a hybrid Ford Expedition, that will still meet The Blue Oval’s goal of offering hybrid in every ICE (Ford Blue) model in its lineup by 2030. https://fordauthority.com/2024/10/ford-expedition-refresh-in-2028-could-include-hybrid-report/

Agree but if they don’t try to change the situation with new/refreshed products, it is going to be more difficult to improve in the US

Last comment I promise it haha I agree that the point should be to come up this “next big thing” and the importance of R&D to achieve it but, I am going to use your example: the current 360-degree camera is getting old while other brands already offer a 3d view that seems to be more useful, why don't use the resources to improve the current software? Take into account that this feature is actually pretty used I mean, each time you drive you use at least one of the cameras

yeah you would lose it but then again, I think it is better to focus on reasonable or desirables features. Also as I've said, It isn't going to pay for big features, but those software engineers can be doing something else. But anyway, we shall see in the future how this ends. Well, I do, But as I've said we shall see

something that actually creates value and make their cars more appealing? Who on earth likes ads? do you think I am a fool? Of course I don't think that this is going to pay something like that, I am just saying that they should focus and pay attention to their business cases. What's is with you guys always trying to defend everything Ford does?

yeah I am sure it isn't that difficult or expensive, but then again what I am referring to is that Ford doesn't want to expend money on actual 2025 products but they can redirect the investment in something like this. Do you really think that if this was a good business idea, other brands like Tesla would have already done it. Agree with your statement, maybe I don't express myself correctly, but most of the software that you mention is related to driving the vehicle or the experience within it like Blue Cruise, but of course there are some others that are complementary but IMO they are focus on the branding of each brand like the Lincoln Rejuvenate: it is not driving experience but relates to the mantra of the brand. I am trying to imagine the customer journey to this new feature and I don't really see it, in which scenarios?

We don’t have any information about the cost of this so we cannot talk about it, maybe you are right, maybe not. I was just saying that considering the limited resources, it is better to focus on what you really sell (vehicles) instead of this that seems to pursue a scheme like Youtube, Spotify and that really doesn’t seem to be a good idea, I mean it only could make sense if you are parked waiting for someone/something but in any other case I just don’t see it viable