ehaase

For what it's worth, Borg himself said on GMI that all of Ford's crossovers will be EV by 2030. No point in continuing to compete in increasingly price sensitive ICE crossover market. Toyota and Honda with the RAV-4 and CR-V are doing to everyone else what they did to sedan market with Camry and Accord. He also continues to say plans for Fusion Active ended with decision to pursue Maverick. Pickups and rugged lifestyle vehicles may stay ICE but will be hybrid.

Acura should have stuck to the excellent Legend name for its primary sedan.

I think F series customers will be most resistant to electrification, but I won't be surprised if most F series models are hybrid or plug-in hybrid by 2030.

I have felt for awhile that the next Mondeo/Fusion Active would resemble a large Puma.

For sure nightmarish. I hope I'm dead by 2035.

Plenty of Americans will be pissed when Mustang is electric, and maybe the electric Mustang will be made at Oakville. I doubt sales would be more than a few thousand per year anyway. I think Tesla has usurped the EV market, and other automakers will be disappointed with their EV sales.

I have no question the Bronco will be successful and profitable. I just wonder how many people will be willing to pay over $30,000 for a Bronco Sport. I do look forward to the Maverick and hope there will be a basic version that is non-Eco Boost that will be in the low $20,000 range, especially as a replacement for the EcoSport is uncertain.

Then it's a good thing Ford got out of the sedan market and is building Rangers, Broncos, and Bronco Sports instead.

Ford needed to put the Focus and Fusion on a 5 year redesign schedule to compete seriously with the Asians. There should have been a complete redesign for the Focus for 2017 and Fusion for 2018.

Ford didn't make a mistake when it pulled out of the personal luxury car market when it discontinued the Thunderbird and Cougar after 1997 (yes I know Thunderbird returned a few years later as a 2 seater on DEW98 and Cougar came back as a 2 door Contour), it didn't make a mistake when it pulled out of the minivan market when it discontinued the Freestar and Monterey, and it didn't make a mistake when it pulled out of the station wagon market after the 2007 Focus and 2005 or so Taurus. Segments contract, leaving room for only a few players. I'm not interested myself in a crossover or pickup, but Ford isn't obligated to produce a sedan for me at a loss or minimal profit.

Some say "Fusion Active" is Europe only to replace Mondeo. How certain are you it will be produced for North America?

Some say Biden has neurological issues from having a brain aneurysm years ago, not necessarily memory issues or dementia. I suspect he will win and taxes will go up a little, defense spending will be increased less than under Trump, and social and environmental spending will also go up a little.

Used Escapes from CarMax might be Ford's idea of an EcoSport replacement.

Wouldn't surprise me if the next redesigned Mustang is the final version with internal combustion engines and the generation after that is electric with lower sales volume assembled at a plant also producing electric crossovers.

Maybe today's equivalent to Ford's full size sedans of the 60's and 70's.