You'd think that with the discontinuation of Escape, the batteries from the hybrid and PHEV units could be directed to BS hybrid production as a result.
It would sell well in Europe....just got back from an Italian vacation tour and the size of the cars there was amazing - tiny does not even come close to describing it. Saw a few Ford Kuga's (Escape) and they were huge in comparison to the daily fare in Italy....the drivers? And American Daredevils would be scared to drive there....
I remember reading an article back when Ford bought Jaguar and finding out just how bad the line actually was...but, these were all "vanity" purchases because Jacques Nasser could not bare being limo'ed around in "just a Lincoln"....
What Flat Rock needs is an investment by Ford into the paint shop to allow it to build out anything other than just sedans....It is an unpolished jewel in the Ford crown.
Thunderbird's legacy is that it created the "personal luxury coupe" genre....Sadly, that market is long gone so Thunderbird should best be left in the history books. There are names from Ford's storied past that deserve another look, Thunderbird is not one of them.