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I was one of the Ranger sales. My 2026 Ranger Raptor in Marsh Gray. I saw it sitting in front of my local Ford dealer and decided it was time to upgrade from my 2022 Ranger Tremor.

That’s exactly what’s happening….

Then maybe you shouldn't have killed them in the first place.......

Yeah, that's the calculation I did. Not a chance they'd have been able to price it anywhere near that figure here. Yeah, they launched it and forgot it. I know its styling was polarizing, but it really was a great car.

Yup, because Expedition and Navigator are made at Kentucky SUV plant.....

We've pretty much known this. I think Bronco is the one model they can get away with this, as long as they continue making small upgrades and/or special editions each year. Only bad thing, is by the time the new one rolls out, Ford will have de-contented everything but the steering wheel and seats in the cabin lol.

Definitely not, CD6 is not going anywhere. It will be expanded, not eliminated

Don't worry. They'll cancel their way to a "manageable" level soon. lol

No, the Everest doesn't inspire passion, but I could see it being a great alternative to the Bronco for many folks. It could be what the Explorer was before it became a soft roader. It gives you the higher seating and more upright feeling that the Bronco has, but you don't have the trade-offs that you get with the Bronco. Plus, it should come in at a lower cost than the Bronco as well. My wife's (and many other women as well) favorite thing about the Bronco is how high it sits and the confidence when driving it. That could be replicated with the Everest, but not have the expense and drawbacks of removable doors and top, nor the more spartan interior. And, IIRC, it's shorter than the Explorer for those that don't need or want the extra length of the Explorer. Essentially, this is to the midsize SUV crowd what the Bronco Sport was to the smaller size.

Close, very close…

And BTW - stop bitching about Ford just because they stopped making YOUR favorite vehicles.

But, the unconfirmed rumor is that Trump would agree to waive all tariffs for Ford if they renamed Lincoln Motor division the Trump Motor division...

Hey!! Bloated / stubby was a nickname I had back in junior high school....😅

So, I saw (but, didn't get a picture of...sorry) a Silver 2002 Mercury Sable LS this afternoon coming out of the bank ATM lane...driven by an older couple and it looks like they just got it washed...I thought, "Ya know what? That looks very nice..." It has been quite a while since there was a nice looking FoMoCo sedan tooling around and I found myself wondering about Ford's return to the sedan market....if done right, it will be met with success. Stock picture for reference. I put this in the Lincoln forum as there is no Mercury forum

The worst was the first gen Edge fuel tank issue. The mfr had already stopped making them in favor of a new design, so these Edges had to sit and wait for the mfr to retool production which took months if not a year or two. I still think if Ford can't fix your undriveable vehicle within a month or two they should buy it back at fair market value or what you paid if it's within the first year and give you A plan pricing on a replacement. Whether it's a parts or labor shortage.

I have a goofy thought that may or may not make sense..... MAP goes Bronco only, producing Bronco 2 and 4 door, along with a truck variant. TPP gets Ranger, Everest (Land Cruiser competition) and Lincoln variant, with the Lincoln using Everest as a starting point instead of Bronco would solve the "how to solve the NVH/restructure issues of starting with Bronco". I know we've seen them in the states before, but I did just see an article about a LHD Everest testing here in the States... This would let them focus on Bronco production while also allowing Ranger to re-gain a supercab model (should they wish), while also spreading costs over multiple models.

they desperately need an Edge replacement....

I know we never will, but it would be pretty cool to see all these stillborn projects over the years.

The Flex got minimal effort from Ford's advertising/promotion departments, which was ridiculous: available AWD, massive interior, good (and brand common) powertrains, and huge interior volume coupled with low lift-in height. Mine was magnificent in its time, dragging my guitar and PA gear around as well as 2-5 people.

That's why I loved X plan. Not only was there no haggling on price the doc fee was limited to $100 and the dealer could not keep incentives or dealer cash.

He’s Still Going With Over 300,000 Miles On His Ford Mustang Mach-E

I think for me it's a combination of a lot of different things. It's the fact that a lot of people in my family owned Ford's. But it's also the types of cars Ford makes. Ford occupies a very special niche in the industry and that's affordable aspirational vehicles. There are other brands that make affordable cars, there are other brands that make dream cars. But there aren't a ton of brands that make dream cars most people can afford. Things like mustang and bronco, or fast Ford hatchbacks. It's also the diversity of cars Ford makes. No other brand makes an insanely futuristic mid-engine car, a muscle car, and affordable hybrid truck, a hatchback, and off-road vehicles under one roof. That diversity is an incredible strength at Ford. A few weeks ago I saw a mach-e next to a bronco raptor in a parking lot, and I thought it was so cool that Ford had such a wide array of designs, and vehicle ideas within their brand. Finally, it's the design language. Ford has a really good balance of making eye catching designs that are tasteful. That's a lot harder to do than people realize. It's not boring like vw, and it's not a visual mess like some Japanese designs. The diversity of their design language as well. A mach-e, bronco, maverick, and gt look nothing alike, but all look good in their own way. That diversity in design broadens their appeal, they aren't a brand that only works with one type of design language.

I've loved Fords since the 70s mustangs and F100s. I just prefer Ford styling and features like the door keypad, racing heritage and race cars, Raptors and Mustang performance vehicles. I've owned 2 rangers, 2 fusions, 1 f150, 2 explorers, expedition, aviator, lincoln ls, edge, escape, mkx and nautilus. Plus 3 Focuses for the kids. My favorite Fords are the 70 mustang boss 302 in grabber blue with black stripes, 77 F100 Ranger XLT SWB red/black and any Ford GT.

2029- retractable moonroof, 2030 fixed glass Yer welcome. Les Ismorr Dept of Decontenting

Mountaineer could be a great name imo

So, how many guesses will it take for this new Lincoln to be "Everest based" and as such, without a removable top but instead a panoramic moon roof top?

As Americans, I think we owe the rest of the world an apology. This is ridiculous.

This is what I've been saying too - I don't think it'd be that difficult for Ford to technically slide under the $40k "affordable" barrier with a base EcoBoost Mustang sedan......as you pointed out the coupe starts at $32k, so even if you tack on a $6k sedan "tax", you're starting at $38k. This move also gives the current Mustang more economies of scale, as I think they'll share everything front of the windshield, the dash, and as much as they can out back (probably not much since Farley has hinted at a "unique" opening, which would make it more practical than Mustang's small trunk opening). That said, where that theory gets fuzzy is 1) Mustang CUV talk, and 2) the CE1 talk of a sedan. 1) The long held belief is that Mustang's platform couldn't handle a sedan, right? But now it's reportedly handling a sedan and CUV? That in itself is questionable to me. What's also questionable is Mustang on an orphaned platform that is seemingly tapped out. Meanwhile, Explorer and Aviator also sit on a siloed platform. I think the only way these rumors make sense is for CD6 (CD7?) to underpin them all - Explorer, Aviator, Mustang coupe/vert, sedan, and CUV....maybe even throw a Lincoln something in there too. That allows Ford to consolidate to one "performance" platform. And who knows, maybe they finally upgrade Flat Rock to produce a lower-slung Mustang CUV to give that plant more volume between the coupe/vert, sedan and crossover. 2) I could see Ford doing 2 sedans - one Mustang based, and the other CE1 based to appeal to different audiences. The former would skew more toward the traditional performance crowd, while the latter could be smaller and appeal to a more "modern" Model 3 crowd. Of course, we might all be connecting unrelated dots.....who knows......Ford doesn't even know half the time....

Is MyFord Conundrum kind of like MyFord Touch?

C1, C2.....whatever it takes 😂

Well, I think they missed that launch date....... 🤣

Understood but Farley is responsible for the screwups in the implementation of said plans.

One of the stupidest naming schemes ever.

And Apple and Rivian and several other high tech companies. Not just Tesla. This is what gives me hope that ce1 will be truly revolutionary.

Well so much for Ford's BS about under hood heat preventing them from installing air brakes on 650/750 when equipped with a 7.3. Blue Bird has done a good job giving a driver good forward visibility with that steeply slanted hood. Amazing they figured out how to control heat associated with a compressor and Ford can't figure it out with a hood that has to provide considerably more frontal area and I would assume a large under hood cavity than the Blue Bird.

https://www.autoweek.com/news/a70469162/lincoln-to-get-ford-bronco-based-range-rover-fighter/ mainstream press starting to report this

Yeah when I wait 4 hours just for an oil change I have little confidence something like a water pump will be done the same day. I’m better off doing it myself if I can.

These are better than those other ones above. Interesting.... Guess the question is how much it'll be expanded. The only one we "know" (assume) is the Mustang crossover, and CD6 makes sense as its sole use thus far has been for crossover/SUVs. It'd be nice if Lincoln got a version, but who knows. Beyond that, it's question marks! I'm liking that a lot! I wonder if we'll see the full width screen at the leading edge of the windshield, though - it'd be really cool if they could have a display mode that projected the front camera across the entire dash screen in off road mode, to essentially make the hood "invisible". Yeah, I don't like the Navigator Sport name. I'd rather have them use something new. I'm guessing they'll modify CD6 with upgraded tech, and maybe even some CE1 learnings (while still retaining the core CD6 stuff) to not reinvent the wheel.......Ford's issue has long been that it's a new platform every few years instead of massaging/refining what they already have. I think they should take the latter approach here.... Yeah, the sedan has to be S650 (S750?) for it to make sense, IMO. I know Range Rover did it with now having what, 4 sub models, alongside LR's 3 other models, but I think they shouldn't worry about any sub-brands yet. Just let the product launch/be successful and then you can see from there. Jumping onto a sub-brand idea for a brand that historically has had trouble staying in the minds of buyers isn't necessary yet. Let them invigorate the Lincoln brand overall first.

Lets make the assumption that the Lincoln is going to be more Everest then Bronco when it comes things. Then lets assume that the Bronco, Everest and Lincoln are sharing something like 60% of the same parts, with the major changes being sheet metal and interior details. Heck the Everest could use the Ranger interior for all it matters to make it different. I fail to see how the Everest couldn't be profitable, even if its a "filler" product for people who want something like Bronco, but not one. There is a demand for a more civilized SUV type product like the 4Runner, so why not go after it? The Mustang SUV is a bit more pie in the sky IMO. Maybe instead of it actually being an SUV it will be a high riding Sedan ala the Porsche 911 Dakar but with two extra doors? That would be be cheaper to do and would still let it be built at Flat Rock.

Correction: Googled it, its actually 201.9B, so 13B less revenue with the current regional models replacing the global models. They are losing customers. Former Ford families are now multi-brand families because some people in the city want smaller vehicles that aren't trucks and Ford is killing these vehicles one by one. I mentioned this before, the next biggest segment in the USA are compact SUVs, and there are three of them in the top ten, and none of them are Fords. Some people will argue, but you can make more money out of a single pickup, but that one pickup can't be sold anywhere else, this explains why 99% of them stay in North America. Advantage of having compact SUVs, it can be marketed globally. Just to clarify, the 2025 sales figure of the Escape, Bronco Sport and Maverick combined (440,454 units) is still less than the RAV4's 479,288 units. Global 2025 sales numbers for the Escape/Kuga + Bronco Sport + Maverick = 627,551 units Global 2025 sales numbers for the RAV4 =1.18B If you look at economies of scale, Toyota developed a compact SUV it could sell in more markets and at the same time beat its main Ford rival in the USA. Ford has to understand, it's not the segment, it's the vehicle. People just want something better. Ford's problem is if other brands beat them in a segment, they bail out and blame the segment. Ford is giving up the global market to stay somewhat competitive in the US market while the rivals that are beating or catching up to them are also doing well in other continents.

Don't take my f'ing garage door opener dammit! Seriously, I have all 3 buttons programmed in all 3 of our vehicles. I HATE having the clicker attached to my visor, and no, I'm not going to get my phone out to use MyQ to open it every time I get home or close it when I leave. Come on Ford! SOB!

My life is pretty chaotic. I refuse to add more chaos to my life so I can have an electric vehicle. It's really that simple.

Everybody except the people that make the override dongles to disable it....

I hope it looks like an updated Mach-E. If it ain't broke......

They really blew it not making a longer 2wd bronco sport hybrid.

The rear seat in the escape can slide back 6” making it have much more legroom. My kids complained when we looked at buying the BS and maverick because they couldn’t fit comfortably and the shortest kid is only 5’5”. I’m 6”2” and have the drivers seat as far back as it will go. The ford escape has almost 41” of rear seat legroom. The BS has 37” and the maverick has 36-37”. That’s a pretty big difference.

I've said this before; Ford right now isn't functioning like a healthy company. It's making too many sacrifices to stay afloat. The result is a shrinking lineup, and this is global. As a Ford fan, it sucks when the brand that used to make a wide range of models for everyone, is forcing people to buy large trucks and SUVs. Same problem in Asia. In Thailand, you want something smaller than a Ranger, you get the more expensive Everest mid-size SUV, a vehicle that is still considered large by Asian standards. That's not an issue if you ignore the badge, Toyota, Hyundai, or even BYD (outside the USA and Canada) can fill in the gaps left by Ford. If I recall, the mainstream compact SUV segment (like the Escape and RAV4) is one of the most popular segments next to large pickup trucks in the US.

The whole point of the skunkworks was to pick up engineers that worked for Tesla and develop a strategy for Ford that involved a new and radical way to reduce construction costs. What CE1 does right is get Ford in front of buyers with an alternative to the Tesla Y that connects with people who may be considering a pickup for the first time that just happens to be an affordable BEV. I think the article pisses on Ford for the wrong reason, it’s fine to implement a construction process that copies a lot of Tesla’s unboxed construction, what I take issue with is the reporter assuming no real progress which is bs because there’s at least some prototypes made but clearly photographers can’t identify them yet……that’s the pissing match, no spy shots.