Leaderboard

Well after about 6 months of death by 1000 dollar repairs from my Subaru , I decided to ditch it. Drove a Ridgeline , Passport, Maverick. Bronco, Ranger, and Explorer at the local dealerships. I would of driven a 4Runner but prices and inventory are just atrocious in my area. The Ranger, Bronco, and Passport (in that order) were my top 3. If there was any inventory to choose from I would have got a loaded up XLT with V6. Found a 2025 Bronco Big Bend with Black Diamond package that I really liked at a dealer an hour away. They had good deals on the 25s so I took the gamble. The Good: I walked away with a Bronco with 5 miles on it that I really liked and got a good deal. The Bad: Dealership was subpar. Salesman was only bright spot. They applied terrible vinyl pinstripes to every vehicle on their lot and tried to charge 499 for it (didn’t pay for it) .Weren’t completely up front with discounts. When I arrived, another salesman tried to pretend that the one I was talking with didn’t work there. The worst vehicle prep, I’ve ever seen. The vehicle has a piss poor wash and vacuum. I love it, with one exception. I literally think the 2.3 sounds like a whiny sewing machine. I now understand why they pipe in engine noise. I need to get it detailed and waxed. Debating on whether to put a coating on undercarriage. Need to get towing package, bags for the roof, and Raptor style running boards. Here is a photo (not a good one)!

I'm secretly hoping that Ford cancels this EV truck so this ridiculous thread would just go away.

The UEV platform is capable of lots of body styles with different top hats. There are only 3 models as of last I heard. The Fathom pickup, the sister CUV, and the Lincoln version of the Ford CUV. Nothing else firm happening yet.

Essentially yes. But no the Flex name will not be returning. It does not fit this vehicle at all. Remember this is a $25,000 small SUV. 5 passenger only, no 3 rows. I don’t know what name is in the running for this but the rumors have been: Maverick Sport Explorer Sport Escape Again it is very Ford SUV like. Not Ford Bronco like. Think Maverick, current Explorer and original Escape mixed together. This little SUV will be a critical and very focused product with very high volume expectations. It will be the new entry level vehicle for Ford.

No actually the current generation S650 will end with MY29. The sedan was originally supposed to join the current gen but it was thought that the styling would be stale by the time it came out. So the current gen’s lifecycle was shortened. The sedan will join the next gen and will be launched in 2029 as a MY30.

Someone rendered the sedan sketch sherm showed into a real car. I'm digging this personally.

Sorry, I’m not all that warm. I can be downright frosty at times

What?!?! Not google share links and then tell me what to search for on my own browser?

Exactly my point: Your link to the article is this: https://share.google/q2yZF3n25ks1eAXOJ When it should be https://www.autoblog.com/news/ford-condenses-10-years-of-truck-abuse-into-just-four-months People have no clue what they are clicking when you use share.google/ link-for all I know I'm clicking into a malware link-this is computer safety/cybersecurity 101

Borg does have a source inside and a lot of his info is correct. But not always and if you dare question him or point out when he's wrong he gets his panties in a wad. He's an attention whore that gets off on "I know something you don't know".

This is the C2 Hybrid Utility which will essentially be a “Maverick SUV” but with a different name. They will share every from the b-pillar forward. But each with different rear doors, one has a bed and one will have an enclosed rear cargo area with a liftgate.

Yes the National Ford Dealer Meeting is taking place this week in Vegas. Dealers are being shown most new products through 2029-2030.

interesting tid bits on this vehicle, some really cool features ...Ill share when embargo is lifted so Dealer principle doesnt get in trouble...Im sure it will get leaked...much like the 4 door Mustang....6 new vehciles in next couple of years...FINALLY something of interest...

Poor me, that sounds awful 😂

It's a Lincoln, over the top is supposed to be the point. Somewhere along the line Ford settled on 'good enough' for Lincoln and not over the top... and that's why no one takes it seriously as a luxury brand. Hell, my 64 continental has POWER VENT WINDOWS, power antenna, power seat, etc

The next gen is a clean sheet from a body, frame, and electrical architecture stand point. It still looks like an F-150 but will be visually different that you will be able to tell the difference between the new generation and previous generations. Some powertrains will carry over, some will be all-new. Some may not launch in the first year. Still TBD. I don’t know all the reasons it was delayed twice but there were significant learnings from the skunkworks team that were applied for efficiency improvements. I do think it will be worth the wait though. The current truck is still selling exceptionally well and the 2027 updates will keep it looking fresh.

You would think but I do question their self-preservation abilities at times

I'm more impressed that a link was posted normally lol.

I heard today that the MY27 Nautilus and MY27 Corsair are still waiting on US approval to import. There is a moderate chance they don’t get approved. I think this announcement might be part of an agreement to get temporary approval for the next 3 years to import those models with the commitment to build the successors to the Nautilus and Corsair in the US in the future.

MAP to be all derivatives and body styles of Bronco, including the BP. TTP is an additional T6 plant. There is no BP Pro to my knowledge. But the confusion might the additional affordable T6 pickup from TTP which is to be more traditional.

Good morning everyone! Catching up from the weekend, had 48 hours of not thinking about the car business. Kinda. It's never fully off. Ford's suggestion/guidance/directive about how we (dealers) should post the price, you're right, has zero to do with this thread or site. That was more of a "how dealers were told to show it" thing. There's actually been shockingly little we've been allowed to really post. Partly because some things we've been directed to not just post out in the world (silly), but mostly because we're not being shown any more than the public. I fully expect to see real info on Car & Driver a day before Ford tells us as dealers what we'll have. MSRP is a weird thing. Before I launch into this, it's not specifically directed at anyone, more of an educational blurb. When you look at a lot of F-150's, there's actually an MSRP before package discounts. Here's an example of one we've got here. So, you've got total vehicle price. Add D&D to that. Then, from that "high MSRP", you subtract the package discounts. "High MSRP" is used when calculating lease residuals (not payment though), so big package discounts help a vehicle lease a little better. Some dealers use "high MSRP" in their web advertising, lumping the package discounts into their ad discount so it looks like a bigger discount. When you see $10000 off in a truck ad, regardless of manufacturer, that's probably starting at "high MSRP", then rebates, then an actual discount... which could be pretty minimal. On the dealer fees issue, as a long-time dealership guy at this point, this is another educational thing. There's dealer fees, and then there's dealer fees. A dealer/document fee that's added to help absorb some of the costs of doing business, that's the first one. Is it "pure profit" like a lot of people think? No, it's helping defray some of the costs of doing business. Some... nowhere near all. In some states, the dealer fee is regulated in one way or another. I read a while back that Florida caps the dealer fee at $999. Thus, every dealer (every one I've seen anyway) sets theirs at $999. The OTHER version of "dealer fees" are the ones that the FTC are up in arms about, and rightly so. That would be "hard add-on items", things that are already done to the vehicle that can't be removed. Nitrogen filled tires. Window tint. Paint protection packages. Passive anti-theft systems. That kind of thing. What happens there is that you see a car online with an $40000 MSRP, advertised for $35000, plus a $499 dealer fee. When you get there, it's got $5500 in hard add products that weren't anywhere on the website, or even sometimes on the window sticker. Can't remove them, they're on every vehicle on the lot, but gee, maybe we can knock a couple hundred bucks off a couple of those products for you. That kind of thing is super shady, IMO. Digital Key, from what I'd read somewhere (maybe even here?) didn't actually mean the current "Phone As Key" system, it's something different. Not sure if that's new fob technology or what though. My thoughts as well, it's a name. It's less polarizing than "Mustang Mach-E" was... and still is. And the depth below the surface line of thinking is exactly what I'm seeing, too. There's going to be a lot going on here. I seem to remember hearing Ford saying that the price tag is the least exciting thing about this truck. If that's true, well, it's going to take a lot because the price of entry is pretty impressive. Heh... I don't know if it was true, but I heard there was an issue with racoons trying to break into Cybertrucks because visually, they look like dumpsters. Probably just someone telling stories to be funny, but it's plausible. 😄

I for a while said that they should've just made BOC their all-things EV plant, and left Louisville as a C2 plant. However, by the time they decided to cancel T3 Lightning, it was already too late and they were too far down the road with the Louisville plans to reverse course for something like that. BOC is now called Tennessee Truck plant (TTP), and is scheduled to produce some sort of new "affordable" (per Ford) ICE/hybrid truck model. We've been speculating a lot on that, but the current consensus is that Ranger goes away, and is replaced by an "F-100" to be produced at TTP, leaving room for MAP to become the production place for Bronco plus Lincoln Bronco. There are also rumors of a Bronco truck (think Gladiator), that to me makes most sense to also be at MAP since it'd likely share front clips and forward cab structure/interior with Bronco.

Minus Escape YTD utilities are almost flat. Minus Corsair Lincoln YTD is flat. Minus F150 trucks are flat YTD and we know why F150 sales are down a little. It's not nearly as bad as you think it is.

Ford missed their chance with a RWD Continental twinned with a Ford sedan, I feel like this keeps rearing its head to satisfy people that want to see it but maybe not buy?

That seems inline with rumors .... 😏

Correct 2029 it is. It was delayed at least twice. It was originally supposed to be a 2027. There is a new 6 in development but that is all I can say.

And honestly these are the kinds of things I look at the union and say WTF are you doing? This seems like exactly the kinds of things they should be actively fighting, instead we hear nothing and if asked it’s deflect deflect deflect.

Yeah, you'd think that would be the route to go-suspension then termination, if justified. Now its just a shitshow that gives the company a black eye.

Grabber? Nobody in marketing thought "Grabber"? That's as sad as nobody at GM pushing to call the Silverado EV the EVlanche.

Except that doesn't equate to "moving Nautilus production to the US". And there's no way to replace Nautilus volume with an EV. I think they'll bring back Nautilus and Corsair as hybrids only.

Borg's thoughts.... If this is true, I think the solution is the UEV Lincoln as a successor to the Nautilus/Corsair, which was already going to be made in the US by 2030. I don't think they can move any of the Chinese C2 cars to North America because the supply chain is not here, not to mention they won't have room at any plant that can build them. Without a Ford companion there just isn't enough volume for the enormous cost it would take to move Nautilus and find space to build it at an existing plant. I'm sure this also means the Chinese Corsair is defunct. Lincoln is likely to stick to a lean Bronco, UEV, Aviator, Navigator lineup anyway, why the addition of the off-roading "Skylands" trim level to some of these to diversify things.

I recently saw this instagram post about an old F-700 that had been frame swapped and now has a 7.3 godzilla in it....I kinda like it!

I think it's a Steelcase cubby divider that Hackett forgot to take with him. What baffles me is no one mentions the two headed lady!

I'll continue to not click, thanks lol.

Deal ratified 74 percent

So if it's really fast does that make it a REO Speedwagon?

Says the person who can’t even link to articles properly…

Bob has a lot of experience in class 6 and I don't disagree with him. But my own experience with F-650 colors my opinion and why Ford is really not in competition with Daimler. I did the capex analysis at my old employer. We were a gasoline shop meaning we don't have diesel or DEF tank on site. We operated a small fleet of F-450 and 550 plus some Transit passenger vans. When the project team came up with requirements for 4x medium duty, the requirements were thus limited to: 1. gas power 2. easy to operate (we don't require CDL) 3. low maintenance cost/burden F-650 was literally the only logical choice. Freightliner M2 on paper seems like a good option but when you factor in the fact that you have to consider diesel infrastructure and maintenance costs, the math just didn't work. I'm just venturing a guess that my former employer is very typical of Ford F-650 buyers. Freightliner is targeting customers that operate mainly Class 6-7 fleets so they are already diesel shop with CDL drivers. Ford is targeting customers that operate mainly Class 3-5 fleets and probably mostly gas shop that want the fleet commonality. The F-750 derated to allow non-CDL driver seems trivial but it's actually probably one of the biggest selling point.

They're hellbent on that heavy crease over the front wheel arch with none on the bed/rear arch for some reason...

Figured I start this thread since the old 30K EV thread is just a mess of information and I'd like to keep it cleaner going forward since its name has been officially released. So six new products coming, what I was able to come with: Ford Fathom Midsize EV Truck C Class EV CUV (Ford Escape) Mustang Sedan F-100 (Ranger Super Duty/Ranger Replacement in NA) Mid sized CUV (Edge replacement) ? Update as of August 12th, 2026 with refreshed/updated products 2027MY Ford Fathom Midsized EV Pickup* 2028.5MY Bronco Sport (assuming this is related to the EU Bronco product) 2029MY F-150 2030MY "F-100/F-100 Super Duty"/Affordable pickup/Ford Pro product (based on production starting at TTP in 2029)* 2030MY "Escape"-$25K Hybrid Utility based on the Maverick * 2030MY Mustang Mach 4/Sedan and Coupe * 2030/31MY EREV launch for the F-series 2031MY Bronco/Bronco Pickup (lines up with expected EOP) ????MY Ford Pro Van product? * *=New Product, Product names in quotes are placeholders till actual name is released.

I believe Ford considers the Ranger as one of its icon vehicles. Seems strange to get rid of it for some other truck that fills the same segment.

I think those shapes are mimicking the headlights. They have a lot of squircles in them just like the video.

Ford only has 6 vehicle platform in North America: F-Series, T6, UEV, C2, S650, and Transit. The new products are probably not C2, F-Series or Transit platform. We know Louisville is converting to UEV and Tennessee is a second T6 plant so clearly that's where the new products will come from. Plus Mach 4 which is an open secret. So my guess for the 6 new products are: Fathom UEV CUV UEV TBD (maybe a van or a sedan) T6 truck that is not Ranger T6 SUV that is not Bronco Mach 4

So yeah the Slate is DOA with a starting costing $28K

On a different note, I was looking for some pictures of the rear window, and this popped up. I know it's not at all what the truck will look like, but I kind of like how this looks

I think it's asking for sales difficulty. Take a split approach until the market shows ICE is dwindling.

We actually build 1300-1350 Super Duty's a day

900,000 active Ford Pro subscriptions. That's more important to Ford's bottom line than many people realize.