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LOL, he's on his second term so he's done regardless.

It means they don't have any products on the horizon, but they want to still act like they're doing something....

I hate today

Wtf does that mean?

I hope that they actually have some sort of plan for Lincoln. It seems like they barely have one for Ford, let alone Lincoln.....just sucks that it seems every time the brand starts to hit a stride, they hang it out to dry for a few years.

This is one of those times when I wish a certain "sir" was still here to explain this away. 🤣

Stock Market is not representative of the economy at large, only one of myriad indicators and it can be a misleading one at that.

Don’t like the front, rear or side view or the interior. Other than that…..

To be fair we don’t know what’s happening behind the scenes or what data was used to make those decisions. Sometimes a good decision 2 years ago goes bad because things change unexpectedly. Sometimes a decision makes no sense in isolation but starts to make sense when you factor in other decisions. E.g. You would think that expanding Ranger sales is a great thing until you realize that it reduces more profitable Broncos sales resulting in less revenue and lower margins. I remember wanting to add a new feature to our application, but in order to do that we had to upgrade the database software. To do that we had to upgrade the OS. But upgrading the OS required new hardware. So what was a 1 month $20k software change turned into a 12 month $3M project. What I do blame Farley for 100% is not having adequate backup plans and taking too much risk.

That'd be too smart lol. Several of us have advocated for this path - consolidate all BEV production (minus Mach E that's already active) at BOC until additional volume is warranted. This would let Ford do a next-gen ICE Escape and Corsair (rebody the current models to save costs) to allow the market to transition to EVs naturally/as customers demand, AND they could add Nautilus production (and ideally a C2 Edge too), and down the road they could convert Louisville to BEV if/when is necessary.

I don’t know, it’s an easy PR win and right now, Ford needs all the good PR they can get.

Another day, another new Ford plan lol

There was a long tunnel somewhere that required headlights and there was a restaurant on one side of the tunnel. Folks would stop to eat in the daytime and forget their lights were on (this was before autolamps) and come out to a dead battery. The state looked at several high tech solutions including elaborate sensors and other complicated and expensive technologies. In the end they simply put up a sign that said “Are your lights on?”

You're missing the point. I'm not saying don't offer other models. I'm saying slapping a Mustang badge on anything and everything is going to get old. A sedan that's basically just the coupe with 2 extra doors, sure. But throwing it onto an additional mid engine model, and 3-4 other models is excessive.

In other news, affordability and higher prices slow new truck sales…. As can be seen by Ford’s recent employee pricing campaign, there are plenty of buyers if the price is right.

I think we're all scratching our heads over this one. Maybe they mean they want to be class leading in quality and dealership experience and that'll make Lincoln owners less stressed and more fulfilled? I'm really starting to hate corporate speak.

How can a slab side Lincoln not be continental based?

We won't be able to fully judge the new Outback's appearance until we see one with Coexist and rainbow bumper stickers.

I actually kinda like..... ...the wheels on the green one.

Only with horns….

Edit, never mind. As an Aussie, I shouldn’t get too upset because we have free trade agreements with most countries. Navarro has a bee in his bonnet about two things Australia does: 1. excludes US beef - we grow enough of our own and export heaps. 2. our pharmaceutical benefits system allows us to seek out and buy cheaper generics that are subsidised to people with serious conditions. Life saving medications are made affordable for sufferers but Peter Navarro says he doesn’t like that

I believe I called that one. And now they’re discussing removing their tariffs and restrictions. All it took was motivation. I’m super happy considering my boxster is sitting on a boat in the German harbor as we speak.

The problem is Farley does not do adequate risk assessment (or ignores it) when evaluating major changes such as Oakville. They misread the market, government regulations and by all accounts totally whiffed on design. I’m sure there was a big upside had they been right on all 3. But I don’t think they adequately considered the downside if they were wrong or the likelihood of that happening in full or in part. Ive done these types of assessments. You have the high risk high reward scenario. The do nothing scenario. And the in between scenario (in this case updating Oakville to C2 edge and Nautilus hybrids and less/lower volume EVs). Then you assign probabilities to each one. I think a good manager would have said doing nothing is not an option and high risk high reward is simply too risky because it burns too many bridges and wastes too many resources if you’re wrong. Ford has never had a problem being second to a party. Let others be the pioneers and if it pans out then commit the resources. The in between has no downside to speak of other than missing out on some revenue if EVs ramped up exponentially. Hybrid edge and nautilus would bring in good revenue and still turn a profit and you could potentially add other c2 products. The plant would not be out of commission for over a year and you can still build the EVs somewhere else. I wonder if Farley just said screw it Im swinging for the fences anyway or if his direct reports lied to him like they used to do before Mulally.

Seriously, a Lincoln CEO is just “minding the store” and will sell whatever products are made available by Ford.

That one and the other one

Hurry! 10¢ each- 2 for 25¢!!

2026 Lincoln Meridian Debuts As All-New Subcompact Luxury Van

Aka making vehicle prices what they should be instead of elevated? This program sounds desperate, IMO.

The entire administration couldn't give a flying F about you or anyone else. Tariffs are a direct tax on the middle class and poor and any tax benefit will only flow to the ultra wealthy. Everything they are doing is to benefit themselves and their mega donors. The sooner everyone realizes this the better they will be. And to top it all off they are a bunch of idiots with practically zero economic ability. Recessions benefit the wealthy as it depresses asset valuations allowing those with excess wealth to snap up those assets and reap the rewards of the post-recession expansion. This isn't a negotiating tactic, DJT is just dumb. He is going to kill off major industries and cost thousands of jobs across the US because he doesn't understand modern trade and commerce and how international trade is major component of our own domestic industries. No country can survive in economic isolation.

Congrats and welcome. I'm on my 3rd Maverick, for my purposes it does the job. HRG

Since the Autoblog ownership change, I don't even bother checking the site anymore.

This is an actual sketch for the bronco. But if they gave it slightly softer, more elegant surfacing like that sketch has, a fixed roof with a much nicer interior and vastly improved NVH, this thing would be awesome. A Lincoln g-wagon rival that started at like 70-80 grand instead of the 130 or whatever the g starts at would make a killing on the market.

Until C2. The problem is Ford’s most successful North American platforms (F series, Transit) are too big for Europe and Asia. T6 works with Ranger globally, Bronco here and Everest down under but doesn’t have enough models.

Genesis Must Build This Luxury Off-Roader The concept debuts this week at the New York Auto Show, making us wonder whether Hyundai’s luxury division is coming after the Rivian R1S or the electric Mercedes G-Class. --- Aside from the circle headlights, I kinda like it actually.

There are a lot of things we've been saying about Ford the last 20 years or so lol.

The Truck That Started It All: Americas First Pickup and Its Legacy | TORK US

So without reciprocal tariffs what leverage do we have to get other countries to give us a more fair trade agreement? Without leverage there is no negotiating. And tariffs hit them in their pocketbooks which is most effective. The other countries won’t let it go that far. They’ve already asked to negotiate and promised concessions. The only one that is in any danger of a prolonged battle is China and that’s a completely separate and far more complicated issue.

Instead, Ford takes the bold approach of just not revealing anything, ever. lol

There’s a mantra that’s quite common around the plant floor. We make trucks, not sense. It rings truer than ever.

Still such a dumb name

I believe changing the color to red made the emblem pop. I used caliper paint.

Now I can't unsee it...

I'm interested to see how much pull ahead there was with the tariff talk, or if it affects things. It's not clear to anyone, aside from their BS "commodity product" line. They got caught with their pants down without a replacement in the works (after cancelling the CD6 one) and had banked on mega EV sales that didn't materialize. I still think they need to do an emergency accelerated model to replace it. I'm curious what will happen to Bronco sport sales when Escape goes away.....do they increase/absorb Escape sales, or is Ford left with yet another case of decreased volume.

I'm just waiting till someone figures it out

At some point, things started becoming a lot more tribalistic, and people started having this mentality where they cared more about their side winning than they did about working together, and doing what was best for the country. We need to get back to that sort of mentality. I firmly believe most conservatives and liberals are sensible people, we just need to break away from. The extremism on both sides, and focus more on quality leadership.

Not to get into politics much more than we already have, but I truly believe that most people are pretty middle of the road, and that the loudest voices on both sides have been given the podium, which is only resulting in bigger and bigger pendulum swings back and forth (i.e. new guy comes in and undoes everything from the last guy). I'd love to see someone pretty close down the middle come around, who takes ideas from each side (but not fully what each side wants) and mixes it all together and also that congress/senate would also actually work together for the betterment of the country, not their respective parties and stop this ridiculous back and forth blame game where they can't even agree that water is wet and that the sky is blue because the other side said so. Term limits, lobbying elimination, single item bills (no BS 8,000 page things nobody has read), and no government stock trading would also be great places to start too........ /rant