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jpd80

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jpd80 last won the day on March 3

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  1. Actions have consequences and for this CEO to go so hard, so quickly with adopting BEVs is seen as reckless. I know the intention was to cater to renters asking to hire Teslas and raising the profile of Hertz as a company thats changing with the times but sadly, that’s all come crashing down…….too much too quick.
  2. Given the premium pricing of the ICE Puma models, I’d say no it’s not. Europe and UK are railing at BYD literally dumping large volume of cars in those markets, watch for tariffs limiting the number to be sold as well as taxes to stop inundating those markets. The only way around that is to build in Europe. Puma BEV and companion BEV Tourneo Courier a nice looking vehicle but allow us to think of the possibilities of smaller electrics and batteries, basically returning to a better designed plan that the afterthought E Focus, this looks ot be well executed.
  3. Agree and Ford has basically failed on that from the moment Mulally left the building, the appeal of saving money at every turn was too great, that’s why Ford dropped the ball. Whether poor/inadequate design or poor oversight of supplier quality, it all adds up to the same thing.
  4. It’s pretty hard to push the million dollar upgrades required for selling BEVs when there’s over 40,000 unsold ones. I would love to be a fly in the wall at the dealer meeting, pretty sure that Farley will go home with his tail between his legs…..
  5. Seriously Ford, just do your jobs properly and increase quality monitoring and don’t be asleep at the switch for the next quality problem because you’re too cheap.
  6. You’re talking attribute prototypes, we saw the wider GE2 drivetrain under a current Mach E top hat, that was last year. Unlike ICE field reliability trials, there much less to do with a BEV, save for checking HVAC systems and general driving…. Oakville is a big complex and probably capable of building multiple vehicle types possibly build hybrids, PHEVs and a true BEV in the one complex. It’s also a valuable export hub to USA, Europe and ROW markets like they did with Edge a few years ago. When Ford does a major reevaluation of its plans, it always goes through everything, runs multiple what ifs and whether delays are better for business. I see them pushing back or slowing down a lot of BEV projects, they’re just not needed as quickly as previously forecast. Ford knows it needs to press harder with hybrids but not at the expense of its BEV future so there’s a complex dynamic going on. In the ned it’s all comes down to ROI in the short term paying for the future.
  7. Wow… By your own admission, your wants needs, desires are different to many other people and I’d put it to you that it’s those very thing that are exactly why there’s no car that fits the desired efficiency envelope that you crave so much. Will this change in the future? Possibly so but knowing the inherent greed of the automotive industry to upsell and convince buyers into things they really don’t need…I suspect the feature you want to see are actually way down the list on what will be offered to buyers.. Im trying to go easy here because it’s clear to me that you project passion in your thoughts and yeah, we all do that from time to time, it’s a great way to blow off some steam and get positive feedback so I’ve been dismissive of your suggestions and in hindsight I’d like to see a few super efficient vehicles if only to disrupt the rest of the industry….sometimes OEMs need a good kick in the ass LOL.
  8. I like to keep an open mind on this and if demolition begins at Oakville in the next few months, it’s safe to say that Ford is proceeding with a new product for there….. Could there be a change of products that could be built in the same time frame? Sure but Ford would want to be well convinced that another change is warranted. Ford is still selling a decent amount of BEVs, just not the steeping amounts it thought twelve or eighteen months ago. That pull back may be convincing to delay the start of those next Gen BEVs while Lightning and Mach E continue to be the advanced guard for Ford’s BEVs. 40,000 in inventory, so it’s time for Ford to show that it can keep sales going, even when the market wants to slow up.
  9. Correct, Instead of beating up on the source we should wait for confirmation.
  10. I’m beginning to wonder, maybe do your own digging, if planned demolition is still on track, that’s probably a good sign..
  11. Currently, Ford sells over 600,000 F Series trucks annually, the majority of those are straight ICE 10-speed autos, that gearbox design is mow heavily amortised so what seems expensive to you and I in adding an electric motor to deliver a hybrid transmission is actually a comparably low cost, minimal change to the 10R design. Having said that, if comes the day where every ICE Truck has to become a hybrid to survive, it may then be feasible to consider a simpler gearbox design with just one planet carrier and two electric motors and a small battery to deliver a continuously variable ratio transmission.
  12. It makes sense if you understand the compromises required in a short vehicle to balance against maximum efficiency versus other features that most buyers want. It’s not about making you agree, my point of view is based on observations of what the industry currently does and why they do it.If you have an issue with that fine but every mass produced vehicle on the road is a compromise and there are very good reasons why that’s done. The fact that you can’t come to grips with that says more about you than the rest of us.
  13. Don’t take this the wrong way but you’re still in your prime I remember laughing at my folks struggling to set the clock on their VCR but now I’m older than they were in the 1980s…. Yes, thank you, I’ve explain as much to him previously but well said….
  14. In the end, BEV buyers will tell manufacturers like Ford what they will and won’t buy for whatever price, the days of gotta have extortion pricing are over while interests rates are at current levels and folks are wary of trade in prices declining over the next few years. That’s bound to happen as battery tech get better, the vehicles sold today will be even less desirable in four or five years time… with a combined 40,000 unsold Lightnings and Mach Es sitting there needing both strong incentives and low cost leasing to move them, I don’t see Ford moving the conversation of premium pricing, not with this generation anyway. We’re a million miles away from Ford demanding dealers do those costly upgrades to sell BEVs, now Ford is telling dealers to take money and get rid of them…..
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