akirby

We test drove an Aviator when the Nautilus we had reserved got sold out from under us “accidentally”. It was just too big and the added cost wasn’t worth it to is since we almost never need more than 4 seats.

Not a fan personally but the GX fans will love it.

Lawsuit in the making.

Why are they calling it a crossover?

I like it better than the current one.

Look how weak that F150 roof is - can’t even hold up a train car……. 😎

Not sure I agree about 2 door Bronco. I think Bronco Sport is in the mix for sure even though it’s smaller. It still leaves a huge void in the lineup for folks who do t want a Bronco or BEV. Edge and Nautilus are in the sweet spot - not too small and not too big. Unfortunately that’s also what makes the segment crowded and super competitive. I thought the ST model would give Ford an edge (pun intended) over the others but while it is a popular model it never really moved the needle much.

Not can’t do it - not worth doing when there are other options. If you run out of better options then you may have to take lower margins. They’re not just dropping models they’re replacing them with new ones.

But the current EVs are on modified ICE platforms. This is 2 years out, will be built on a dedicated EV platform I’m a dedicated EV factory with a simplified design and cheaper batteries. I see no reason this can’t sell for $40k with a 10% margin.

Commodity? There are no low priced seven seat BEVs that I know of. It’s the opposite of commodity. Dont confuse low price with low profit margin.

I still think this is 100% driven by the desire for a super functional people hauler at a lower price point. Lower price requires simpler design and cheaper batteries. Range requires less weight and super aerodynamics on such a large vehicle. This doesn’t mean there won’t be a more traditionally styled more expensive BEV 3 row utility.

It’s a big market and nobody has more than 20% market share. All that matters is can you sell all the products you can make at a reasonable profit? Don’t you think Kia would swap their entire car lineup for Ford F series volume and profits if they could? Customers who are price sensitive are not brand loyal so why chase them and sacrifice profits when they’ll defect to another brand with a better price? More importantly Maverick and Bronco Sport prove you can have exciting emotional products at lower price points. Your point would be more valid if Ford was losing market share but they’re not. Quite the opposite.

I guess you guys are looking at the tiniest details whereas I’m looking at more general shapes.

You’re joking right?

Huh? The blue one was clearly the inspiration for the revised and current Mach-e.