akirby

I've never liked the dimensions on the current ranger, especially the crew cab.

That would be tacoma.

Yes it should take some share from Tacoma but I think this will be a much different truck.

I don't think they're targeting Tacoma at all. I think they're targeting flexibility and lower cost which will drive volume and profitability.

I think they're at least breaking even and you need a separate brand for the higher warranty and other perks especially the Black Label models. It's not just the features but also the styling which justifies the higher ATPs. And it's also about supporting the dealers. I think there are enough folks who want a Land Rover/G-Wagen type vehicle but want to buy American to make it work. Remember it's not just about Ford's bottom line but life support for dedicated dealers.

All it means is they'll offer multiple cabs and configurations (possibly even a transit connect replacement) and lower base prices. I believe they'll absolutely offer retail versions as well just like F150.

Outside of EVs and Escape/Corsair it was pretty flat. So not much to discuss

Because current Ranger probably isn't very profitable outside the raptor and a bronco raptor pickup will cover most of those buyers and probably at a higher ATP thanks to the Bronco name and image. The F100 will be designed for fleet sales and have a much higher margin thanks to lower cost. This wasn't feasible with Ranger due to higher cost and lack of factory capacity.

They're milking this reveal for all it's worth.

That's strange. RAV4 is now hybrid only. There is zero reason for someone to exclude hybrids. They're super reliable and operate exactly the same as non hybrids but with far better fuel economy.

I thought they ditched the predator grills.

Correct. Push button release from the cargo area. Manual raise.

It always affects you - the question is whether it affects you today or a year or two or 10 years later. Vehicle launches and delays and CAFE impact the company today so it tends to get the higher priority. By the time problems show up down the road the people responsible are long gone. It's human nature. Which is why the CEO has to mandate compliance and make the penalties severe and enforce it to get the culture to change. Not just on F series but across the board. I think Farley is finally seeing the financial benefit to lower warranty costs and higher customer satisfaction.

Static Bending

Remember the 1995 mustang cobra had a whopping 240 hp.........