AM222

Ford has to compete with other mid-size PHEV/ EREV Chinese SUV rivals that are entering Australia and New Zealand, as well as RHD ASEAN countries. The mid-size iCaur V27 range-extender SUV for example is one of the Bronco New Energy/ Basecamp's 5-meter-long rivals. Note: length includes their external spare tires. iCaur is the electrified SUV brand of Chery.

Probably the second dumbest thing on a Ford. First, they decide not to lubricate the PowerShift transmission, then they decide to lubricate a belt.

Body on frame trucks are and will probably continue to be the most reliable Ford-developed models. In the IMG lineup, the most or at least one of the most reliable current Ford models is probably the JMC-Ford-developed Territory and in theory the updated diesel Ranger/Everest with a timing chain instead of the oil-soaked timing belt.

Kinda. Lol The J7 is quite impressive in the metal. At 177.2-inches, it's like a right sized compact SUV and I can see why it's popular in Europe, especially the UK.

I think most Chinese auto makers are no longer interested in the US market; the global markets apparently are now more important to them. Some already have plants in Europe, Southeast Asia and Latin America.

Not as boring but also no longer as hot. UK was one of its strongest markets, as of H1 2026 it's at 16th. H1 2026 Top 3 in the UK. 1st place: Ford Puma (probably the last best-selling Ford model in the UK that isn't a commercial vehicle) 2nd place: Kia Sportage (the short version) 3rd place: Jaecoo 7 (From Chery's premium European style brand, outsold Puma in March 2026)

I guess Changan's relation with Mazda is much better? Mazda released a sedan and a crossover based on the Changan EV architecture and it seems to be doing ok in Europe, its first export market. Mazda 6e Mazda CX-6e

Pretty much how the rest of the world can survive without a full-size pickup truck.

It has the curves, but it's the proportions that make the Escape look more bloated/ stubby.

With BEVs, the charging infrastructure just needs to improve. Right now the experience varies depending on what area you live in. Maverick looks like a good option, though not as affordable as it used to be. Car owners and CUV owners seem to love it.

Ford 2025 total net profit (post-tax): -$8.2B (loss) Toyota 2025 total net profit (post-tax): $31.2B (gained)

In the US, the previous Escape used to outsell the RAV4, but by the time the refresh came sales have slipped. The current Gen model did worse. The Fusion was a strong seller till they killed it. In Europe previous Ford Fiesta and Focus models were the top 2 best selling models. Economies of scale. High volume = profits. When Ford left them out to die, rivals overtook them. The Explorer EV and Capri did much worse. Ford does not disclose how much they make per model but the fact that their annual revenue (adjusted for inflation) was much higher in 2015 than it was in 2025. Ford Global annual revenue 2015: $149.6B ($201.5 adjusted to 2025 usd) 2025: $187.3B Ford Nort America annual revenue 2015: $93.8B ($126.4B adjusted to 2025 usd) 2025: $125B Ford Europe annual revenue 2015: $28.2B ($38B adjusted to 2025 usd) 2025: $21.5B

Ford tends to waste money on stupid things like Powershift transmissions which aren't lubricated and timing belts which are stupidly lubricated. Ford knows these were stupid designs, that's why they either ditched them (dry clutch Powershift) or are about to move away from them (2.0 diesel with belt in oil). Ford fans who knew what they were capable of are disappointed that they're becoming a Commercial vehicle/ truck builder that happens to build Mustangs and is getting back into Formula 1. Ford's biggest mistake or gamble was not having overlapping lines. They went on an ICE vehicle massacre and went all in on EVs and when that didn't work, they were just losing money because they killed the money-making ICE models. Cut and Paste, they did the same in Europe. In Asia and South America, they just cut... they literally just cut down the lineup and lost some market share and profits.

Ford is not a luxury brand; that's the role of Lincoln. Not everyone wants a pickup truck in the city. Toyota for example has room to make regional models at the bottom and top of its lineup because the core vehicles in the middle are common global sizes. The example I gave you, they made one good compact SUV (the RAV4) that they can market globally. Ford spent more to make three different versions (Escape, Bronco Sport, Maverick) and didn't bother to make them global models and in the US, all three were beaten but one single model. The importance of smaller and medium models that its rivals have is more brand loyalty. Ford is breaking this by not having a smaller city friendly option, people are going to other brands because not everyone wants to drive a truck in the city or don't have parking space for a truck. If something happens in the future and affects the truck sales (which by the way is quickly growing out of reach of many buyers) they're going to be in bigger trouble because they put all their eggs into the full-size truck basket, a model they can't sell anywhere else.

Correction: Googled it, its actually 201.9B, so 13B less revenue with the current regional models replacing the global models. They are losing customers. Former Ford families are now multi-brand families because some people in the city want smaller vehicles that aren't trucks and Ford is killing these vehicles one by one. I mentioned this before, the next biggest segment in the USA are compact SUVs, and there are three of them in the top ten, and none of them are Fords. Some people will argue, but you can make more money out of a single pickup, but that one pickup can't be sold anywhere else, this explains why 99% of them stay in North America. Advantage of having compact SUVs, it can be marketed globally. Just to clarify, the 2025 sales figure of the Escape, Bronco Sport and Maverick combined (440,454 units) is still less than the RAV4's 479,288 units. Global 2025 sales numbers for the Escape/Kuga + Bronco Sport + Maverick = 627,551 units Global 2025 sales numbers for the RAV4 =1.18B If you look at economies of scale, Toyota developed a compact SUV it could sell in more markets and at the same time beat its main Ford rival in the USA. Ford has to understand, it's not the segment, it's the vehicle. People just want something better. Ford's problem is if other brands beat them in a segment, they bail out and blame the segment. Ford is giving up the global market to stay somewhat competitive in the US market while the rivals that are beating or catching up to them are also doing well in other continents.