If I were in charge of Lincoln, I would stay as far away from the whole Mark ____ naming convention as I can. I understand its history but it just sounds old at this point. I can’t hear or read the name Mark___ and not think of a septuagenerian driving around at 15 mph below the speed limit and can barely walk. You’re not going to draw the kind of younger buyers Lincoln desperately wants to attract with that kind of image.
Sometimes history is better off left as just that, history.