Autoweek
Before the redesign, the Camry was a loss-leader for Toyota dealers; dealers ordered them to become eligible for hotter, more profitable models. The cars often sold for below dealer invoice.
"There were years in the not-distant past when you were content to lose a grand a unit on Camry, because you'd make it up on other products," says Fritz Hitchcock, a multiline dealer in Puente Hills, Calif.