av8vito

With all the competition out there, the car companies are basically vying to sell the same product, packaged in a slightly different wrapper, to the same people. Why doesn't Ford address an area that is wide open for exploitation, the buying experience. Buying a new car at a dealership rates right up there with going to the dentist. It is a miserable experience that most people avoid like the plague. What other industry would accept the fact that their retail stores repulse the very people to whom they're trying to sell product? The fix seems to be one of organization and discipline, not massive spending. If Ford wants to increase its retail sales, this seems to be a relatively cheap area to work on. Just the humble opinion of a retail car buyer.