The latest commercials by Ford, stating that our quality is "as good as Toyota or Honda" really gets my goat.
What it says is, "You people were right, Ford was a piece of ^&%(, and Toyota and Honda were better cars."
What you SHOULD have said is, "No-one, and we mean NO-ONE builds a better car than Ford".....
There are a lot of ways to say that we're as "good as Toyota or Honda" without bringing up the point that we are now, "as good as" they are!
Toyota touts that their cars are made by American workers, but I haven't seen a single commercial where Ford mentions anything about cars made in America.
I think the ad writers, or, maybe the people who buy the ads, need to leave the "Glass House" and come into the real world, and get the pulse of real people.
Forgive me for sounding angry, but someone needs to get on the ball. Look at the Toyota, Honda, heck, even Volkswagon commercials. They make you WANT to buy a car.
Ford commercials are, well, LAME.... The last Ford commercial I saw that "grabbed me" was the (I think it was for the 2001 ) T-Bird in the desert road intersection, where the girl gets out of the "other car" and drops her handkerchief. The "other guy" takes off, and the T-Bird driver offers the girl a ride.