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Sure it makes sense !!!! Especially when you are spending 40K plus and not getting what you really want. Unfortunately or fortunate, I have to place an order because I want specifics that are difficult to find (for example: 6.5 box with an EcoBoost).... not many if any out there. It make soooo much sense to me, that I'm waiting to see what alternatives Ford comes out with in the next month or so. There is nothing worse then spending money on something that you will look at everyday and not be 100% happy. Its like a marriage...... you just dont settle for whatever is out there, unless of course you are desperate.

Not hypocritical, I just dont like Red..... if I'm paying 40K + for a truck, wouldn't you make sure you get a color that you like? I like Tuxedo Black and I can deal with the White also. But not willing to pay for something that not my fault.

AKIRBY, I doubt you are a Ford employee with that kind of attitude towards customers.

Red Candy is also affected on this issue. It contains the same pigment.

I guess they would lose a sale then, cause I will not settle to a color that I do not like. This is not the consumers fault. I also understand that its not Ford fault neither, but they will have to compromise for a less profit or come up with other solutions if they really want to sell trucks. From my understanding, this affects many other models as well. at the end, ford employees also lose out.

The problem is also the fact that I'm purchasing the truck with the X-Plan, so how can the dealer waive or negotiate the added cost of the Platinum White color ???

Hey guys, I'm getting ready to place an order for a 2011 F-150 Platinum 4x2, EcoBoost 3.55, 6.5 box with Navi/Sunroof, but I just read that Ford will STOP accepting orders for the Candy Red and Tuxedo Black due to the earthquake in Japan. This leaves me with ONLY three other colors to choose from (Bronze, Grey and Platinum White), of which I really do not like. Maybe the Platinum White but that adds a $495 upgrade What do you guys see happening with this issue? Is Ford going to add other colors to the Platinum, maybe waive the $495 upgrade for the Platinum white? They risk customers like me not buying a truck cause the of limited choices in paint colors.