They have plenty of room between MSRP and invoice on ther trucks and Expeditions, Explorers, etc. I have an F450 which is an $80,000 plus truck and got $12;000 off on the same year model, it was not the previous years truck. Same discount as my previous F250. I’ve never used my X Plan and have owned Fords for over 35 years and trade often. I have never bought a vehicle over $70,000 that I didn’t get at least $8000 off MSRP. The Navigator lease is more than the BMW 750LI we had which was loaded.
I like the Navigator, it’s what we want, but people are insane paying the same for an 18 as a 19, that’s the part I don’t get. I’ve also had three Navigators I called about and was told they were on the lot. My wife and I drive to the dealership and we were told they had just sold them. I don’t believe it, it’s just a bait and switch tactic. Same thing happened at a Volvo dealership. That’s been a tactic for a while but I’ve never seen it this bad. All three were on a weekday and the exact three we called about.
I can buy an 18 F150 for $15,000-$20,000 off all day, same with the 18 Super Duties. If they are selling the Navigators that well I don’t blame them but I sure don’t see many on the road. It’s the nicest SUV we’ve looked at but I just don’t see many. Escalades, BMW’s, Mercedes, Range Rovers everywhere but not Navigators.