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GM faces tough times at Opel, they sharpen scalpel again


Ford Jellymoulds

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It's understandable that General Motors CEO Dan Akerson wants to speed up the restructuring of the automaker's money-losing Opel brand. GM has a right to be impatient with Opel after so many years of red ink. Akerson is shaking things up in Ruesselsheim, but some of his maneuvers surprise me.

 

Why does GM have to announce the moves in Wild West style, waving the axe over people's jobs by threatening to close plants when no final decisions have been made yet? Employees are the best brand ambassadors – if they are satisfied. They are not just figures on balance sheet. Opel and UK sister brand Vauxhall have already reduced its European headcount by 8,000 people. Don't scare the remaining 40,000. Motivate them!

 

 

Read more: http://www.autonews.com/article/20111125/BLOG06/311259926 <meta name=#ixzz1el7KLYKH

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