mackinaw Posted June 1, 2012 Share Posted June 1, 2012 From today's Automotive News: "Some analysts wondered why sales of the subcompact Ford Fiesta sank 44 percent in April, while sales of its big brother, the compact Focus, jumped 13 percent. Is the Fiesta sinking? No, says Erich Merkle, Ford’s chief sales analyst. It’s a case of two cars finding their natural sales levels after Focus inventories dropped sharply in the spring and summer of 2011 during the switch from the 2011 Focus to the redesigned 2012 model. During April 2012, Ford sold about four Focuses for every Fiesta, a level that’s likely to continue, he said. Merkle will have more to say about the two cars Friday morning when Ford issues its May sales numbers. “Fiesta benefited by default” because dealers hadn’t yet built up stocks of the 2012 Focus last April, Merkle said in a conversation with journalists earlier this week at Ford’s world headquarters in Dearborn, Mich. Now it may be the Focus’ turn to feel the heat. Ford will introduce its mid-sized Fusion this fall, part of an industry onslaught of mid-sized sedans that also includes the new Chevrolet Malibu, Nissan Altima, Honda Accord and Toyota Camry." Full article here: http://www.autonews.com/apps/pbcs.dll/article?AID=/20120531/RETAIL01/120539973/1448/ford-focus-fiesta-find-their-natural-sales-levels 1 Quote Link to comment Share on other sites More sharing options...
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