ky862 Posted September 2, 2006 Share Posted September 2, 2006 Ford Mgt., I believe ford could target their customers better with the right ads. First, the bread and butter of Ford--Trucks, I realize that sales are down and people may be shifting away from this segment but it is our money maker. Get in touch with the buyer, show workers building the F-150 and the Superduty. They could be decking an axle, an engine, a cab, etc. and as they are working they could communicate to the customers about the product. Things such as BUILT FORD TOUGH, AMERICAN MADE, AMERICAN OWNED, QUALITY JOB 1, etc. You could also use some of our spokesmen too, Mr. Toby Keith. As for the cars, crossover, and SUVs, make them look as if everyone wants one. Show them a special events, everyday places, etc. Again use another spokesman, Mr. Phil Mickelson. I work for this great company and take pride in the work I do. I believe WE can turn this company around and will. K.F. Ford Motor Company Employee KTP Quote Link to comment Share on other sites More sharing options...
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