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akirby

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Posts posted by akirby

  1. 1 hour ago, DeluxeStang said:

    I really hope there aren't people within Ford right now trying to cite low sales as an excuse to get rid of the mustang or something. I know it doesn't sell super well, but it's arguably Ford's most iconic product. It would be a devastating blow to the auto industry if the mustang was killed off. I'm just concerned seeing these sales figures. 


    Somebody hasn’t been paying attention……

    • Like 1
  2. 1 hour ago, Sherminator98 said:

     

    This might be partly due to Ford's own doing-the Mustang could be having an impact on CAFE for them and they are limiting sales? There was some sort of supplier issue the end of last year, so I'm not sure how much impact that is having saleswise. 


    Well they’re certainly not lowering prices to get sales.

  3. You can download the owners manual pdf from www.motorcraftservice.com.  If it’s like my Nautilus you have 2 personal profiles tied to the fobs and the seat memory buttons on the door.  You can also go into the personal profiles menu and select a different profile while parked.

  4. 11 hours ago, blazerdude20 said:

    Of course knowing GM history, one has to wonder if they are hiding something. 😂


    Most are including Ford in the past.  Honda used to judo secret recalls - fix things while doing other work without the owner even knowing.

     

    Ford has been more willing to issue voluntary recalls earlier even when the number of vehicles is small, which is good.  But it definitely skews the public perception based on headlines.  Ford is bad but they’re not much worse than Honda, Chrysler or Tesla.

  5. 24 minutes ago, T-dubz said:

    Honda did exactly that with the civic, which would be considered an appliance, but it has a strong connection with buyers. 


    The way I see it, ford is going in the wrong direction by trying to avoid “commodity” vehicles. Commodity vehicles are not the problem, it’s ford inability to sell them at a profit that is the problem, something several automakers have figured out to do successfully. But ford can’t seem to cut costs without sacrificing quality, and when they sacrifice quality, you get a ton of recalls. And recalls don’t help with making that strong connection with buyers. 


    If Ford was discontinuing “commodity vehicles” and not replacing them with other vehicles I might agree with you.  But they’re not.  Escape is being replaced with 2 or 3 low cost EVs.  Edge and Nautilus were cut to make room for new EVs.  Fusion was cut to make room for BS and Maverick.  Focus was cut to make room for Ranger and Bronco.  
     

    If Ford had no EVs to develop then they would be focusing more on cars and making a better escape.  Don’t forget T3 which is sucking up gobs of cash but is really important to Ford for the future.  
     

    I agree and have said repeatedly that Ford’s costs are too high but you don’t fix that overnight.  So you make the best business decision under those circumstances.

    • Like 2
  6. 7 minutes ago, DeluxeStang said:

    True, but it sounds like Ford is trying to break away from the commodity market, and chase after the enthusiasts market more heavily. 


    They’re not going after enthusiasts per se.  They’re just going after more buyers that are passionate about their vehicles and aren’t simply buying the cheapest thing they can find.  Go follow some Bronco Sport or Maverick groups or forums and you’ll see what I mean.

    • Like 1
  7. 2 hours ago, DeluxeStang said:

    To clarify, the point I'm trying to make is if you want to charge a lot of money for your products, there's nothing wrong with that. But I want to be able to see a tangible benefit to said product that goes beyond "We're the only game in town so we can charge whatever we want". 

     

    Inversely, if you're gonna pad out your product cycles, and offer products that are more outdated than a lot of rivals, I do believe you should offer lower prices so you have some sort of competitive advantage. 

     

    But leaving products on the vine while your rivals constantly keep theirs fresh, while simultaneously trying to charge as much as your rivals is a losing strategy. Yes, you need to ask how can you generate a respectable profit margin in the moment. But you also need to consider how the sorts of products you sell, and the sorts of prices you're charging, are going to influence your public perception decades down the line. 

     

    Yes, my stance is more consumer sided. But I also want Ford to be a respect brand 50 years from now. If you overcharge people now, you might be laughing all the way to the bank. But there's a good chance that'll end up biting you in the ass in the future if Ford becomes synonymous with overcharging it's consumers. 


    You’re focusing too much on history and changes.  Instead pretend you’re a buyer who doesn’t know all this history and inside info - how does the current Mustang compare with other similar vehicles?  Just because they killed Camaro and Charger it doesn’t mean there aren’t other options.  Germans have the performance but cost way more.  Asians can’t match the performance.

     

    Yes there are lots of little things that are frustrating like deleting floor mats but show me anything else that can match Mustang on both price and performance.

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