It is a negative commercial. The undertow is that, "We made lousy cars in the past, and did not stand behind them. Now, that we are near bankruptcy, we want to build good cars and treat the customer right." For anyone with a bad experience with a Ford, the commercial is a turnoff. Ford should rather focus on the positive. The history of Ford in recent times is negative: Pinto with exploding gas tanks, Explorers that roll over, Crown Victoria police cars with exploding gas tanks, Mustangs with gas tanks right under the trunk, flame thrower exhausts on the new Super Duty pickups, etc.