rbc150

Peter Brown and Jason Stein and Amy Wilson Automotive News November 9, 2009 - 12:01 am ET Do you see a rebound in the pickup segment? It's already rebounded. Even though fuel prices are up, there was still a tremendous market for pickups because 50 percent are used for work. We really learned a great lesson: No matter what the size vehicle, the owner wants a vehicle that works for their life, but they also want it to be fuel-efficient. But we'll be trying to give them that kind of capability in a little bit smaller, more efficient vehicle. ***** Is the "little bit smaller, more efficient vehicle" the F-100?