I have owned Fords almost exclusivley for the past 30 years and own 2 right now. The few times I have strayed (Nissan, Isuzu, Pontiac, Jeep) have been when the trouble starts.
I am a programmer and work with a bunch of ultra-conservative geek-types. For most of these guys their research goes no further than Consumer Reports (if even that). What they see people at their church or their kid's schools driving is what influences them. I showed a few of them a BON article (that linked to a Consumer Reports article) stating Ford's quality was equal to or better than Toyota or Honda, and they still didn't blieve it (and one of these mental giants won't buy lunch before checking in CR). At least in this part of the cuntry, herd mentatlity is hard to break.
