For my understanding, why would ROV be bad thing for dealers? For them, it allows them to get and sell more vehicles. My situation, for example, is that I'm not going to pay MSRP or more for a Raptor that is coming out of a dealer's "allotment". However, if that same dealer can place an ROV order for me then there are several benifts, for the dealer and for me - I get to order at a much discounted price (say 500 over invoice), the dealer gets a garunteed sale and makes at least a grand off the deal by the time they charge me the 500 bucks and other miscellanous fees (they probably actually make more than that depending on their deal with Ford) - all the overhead they have is just dealing with me long enough to place the order. On the other hand, with no ROV in place it's harder for them to discount the vehicles (because of the quota) and I don't buy one - sale lost for the dealership and for Ford. I'm sure that this is this case for other potential buyers as well, other Ford vehicles too.