It doesn't cost anything to go get a quote, but remember the fine print at the bottom (Offer not combinable with any other offer/discount. On select models with approved credit).
Basically it's a sales gimmick. They are likely selling the vehicle for full MSRP, and then using any available rebates and the normal spread between the cash price and MSRP to cover off remaining lease payments, excess wear/tear, excess mileage, etc. The "On Select Models" part comes in because certain cars like the Fusion have basically no rebates and a small margin between the cash price and retail so on a Fusion they would not be able to cover a lot of payments, excess mileage, etc. On the other hand a Super Duty has a pretty large spread between cash and retail so it makes it easier. This can be done at any time by any dealer. It's not really a "sale".
Brian