I am personally somewhat happy that they are not bringing it in under the Bronco brand, and especially happy that it is not a reincarnation of the SportTrac name. As evidenced by nearly all of the spy shots so far, it is decidedly NOT an off-road oriented vehicle. Which is fine. The upshot is that from our initial glances, it does seem like it will be more capable than the other impending street trucklet, the Hyundai Santa Cruz pickup.
What I am somewhat surprised about, however, is that the rumblings are that it will be sorted into the Ford Truck family and share the XL/XLT/Lariat trims with the Ranger and F-Series. Upon further thought, the expected "lifestyle truck" slant of the Maverick does mesh pretty well with current marketing for the Ranger, and its inclusion under the Ford Truck umbrella (a pretty big deal) gives me hope for its potential capability.
I will say that I'm getting a little anxious to see it revealed. I don't need a Ranger or F-150, but I'm in the market for a truck for around town uses/home improvement/cycling/sports (errrr...lifestyle purposes) that can fit down my driveway, into my garage, and isn't a Honda Ridgeline. This is exactly what I've been waiting for...so here's hoping for some movement in the near future.