I placed my order on 7/5.
F-350 XLT CCSB 7.3L 4.30 rear axle. Nothing too special as far as options...5th wheel prep, spray-in bed liner, fog lamps, running boards, center console and camper package.
Ford marketing said it's "in order processing" but no VIN or date scheduled yet.
I hope I get lucky and it gets scheduled on 8/12.