Dealer ends association with Lincoln Mercury

[armadamaster]

'The Lincoln Mercury business for us — and this holds true for most markets — is centered on a customer base that is 55 to 80 years old. Those are the people who are used to buying big cars — the Lincoln Town Cars and Grand Marquis which were the flagships of our business for a long time,' he said.

 

Ford decided not to make changes to those vehicles' body style and plans to eventually drop their production, he said. The abandonment of the Lincoln Town Cars and Marquis wiped out 65 percent of the dealership's business, he said.

 

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Edited January 22, 2009 by Armada Master

[Pioneer]

Change or Die.

[mettech]

'The Lincoln Mercury business for us — and this holds true for most markets — is centered on a customer base that is 55 to 80 years old. Those are the people who are used to buying big cars — the Lincoln Town Cars and Grand Marquis which were the flagships of our business for a long time,' he said.

 

Ford decided not to make changes to those vehicles' body style and plans to eventually drop their production, he said. The abandonment of the Lincoln Town Cars and Marquis wiped out 65 percent of the dealership's business, he said.

 

 

The problem is not the product ..... his customers are That is why sales are low.