WC-MAN Posted April 5, 2009 Share Posted April 5, 2009 Saturn makes me laugh. Look at the huge pile of money GM has dumped onto this compost heap. It makes every other failed brand that will come out of GM look like nothing. Even the old brands like Pontiac a least performed at some point. Has Saturn EVER performed. 1. Create unique brand with styling suspiciously close to Oldsmobile. 2. turn Oldsmobile into "Import fighter"with styling even closer to Saturn's 3. Blame Oldsmobile, cancel brand in favor of Saturn. Pay big bucks to Olds dealers. 4. Remove all uniqueness from Saturn, make it a brand that is positioned in the same spot as Pontiac without "sporty :lol: " moniker. 5. Saturn is now Oldsmobile. 6. Olds customers buy Toyota Avalons, find they are a good substitute for Oldsmobiles. 7. Pour new product into Saturn at the expense of Chevy, Pontiac, and Buick. 8. Realize nobody is buying Saturns, import Opels. Few actual Saturn customers will not buy the cars. 9. GM goes bankrupt. 10. Cancel Saturn, blame customers That is a huge amount of money and time wasted when you could have changed Oldmobile's name to Saturn and imported Opels from the start. Step # 8 is the big one. I knew Saturn customers. They liked the L-series cars, even though conventional wisdom said they were crap, and went cold on Saturn the minute the Aura appeared. They acted the same way when the ION became Astra. Nobody I knew who owned a Saturn wanted an Astra. Price is important. Saturn customers were lured to an ECONOMY car company. When Saturn became Oldsmobile, it abandoned its old format for the "just a bit more expensive than a chevy for no reason" format which has served GM so freakin' well. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted April 5, 2009 Share Posted April 5, 2009 The whole Saturn/Oldsmobile saga is exactly why GM needs outside management. I mean the pattern reminds me of girls who bellyache about not being able to find good men----even as they continue to go to the worst bars in town on Wednesday evenings to look for them. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted April 5, 2009 Share Posted April 5, 2009 It was a nice looking, but bland, vehicle that didn't say 'Saturn', it just kind of said, 'car.' Shoot, Saturn "speaks car" too? Hope Ford's ready for another lawsuit! Quote Link to comment Share on other sites More sharing options...
mettech Posted April 6, 2009 Share Posted April 6, 2009 Tesla Motors should buy Saturn and JEEP. :reading: :shades: Would make an interesting dealership. Quote Link to comment Share on other sites More sharing options...
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