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Ford Motor will win Car Wars


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"You can buy a Ford in any color so long as it's black" - Henry Ford

 

So who will win the Car Wars?

Smart money is betting Ford Motor Co. among Detroit's Final Three even though it's declined to accept any bailouts from governments.. If so, it means that the industry will end up where it started: cheap and simple. Ford stock has soared since it fell this past year to US$1.01 a share and is now around US$5.85 a share.

(GM has collapsed from US$23.24 in 52 weeks to US$1.27 while Chrysler is in the ditch being rebuilt.)

Ford's strategy is to return to its roots. The everyman Ford Fiesta is at the heart of its new "single Ford" strategy globally. The company will launch a retooled, compact, no-frills People's Car next year.

 

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