PREMiERdrum Posted January 19, 2011 Share Posted January 19, 2011 LINK - Freep.com Two of General Motors’ four U.S. brands will get new marketing chiefs and the current Chevrolet head will take over all of U.S. marketing in the automaker’s latest round of management changes. Chris Perry, who has run Chevrolet marketing since September, will on Feb. 1 become GM’s fifth U.S. marketing boss since its 2009 bankruptcy. He will report to global marketing chief Joel Ewanick, GM said today in a statement. Rick Scheidt, head Chevy product marketing, will take over for Perry as Chevy’s fifth marketing chief in a year and a half. The changes come a month after GM CEO Dan Akerson created a global marketing job for Ewanick, of Hyundai fame, who joined GM in May as top U.S. marketer after a five-week stint at Nissan. Ewanick had briefly run both U.S. and global marketing. Appointing Perry, his former Hyundai colleague, to run U.S. marketing will allow Ewanick to focus on his global role. Ewanick has continued to shake up GM’s marketing, a key problem in North America, where executives felt buyers weren’t giving GM’s vehicles the consideration their improved quality would merit. Upon his arrival, he scrapped ad campaigns and agencies at Chevrolet and Cadillac and signed an agency to run GM’s social media efforts. The changes will undergo a test this year, which Akerson has said is light on new GM vehicle introductions. In addition to changes at Chevy, on Feb. 1 GM will further split Buick and GMC marketing. John Schwegman, who currently heads marketing for both brands, will focus solely on GMC. Tony DiSalle, lead marketer for the Chevrolet Volt extended-range electric car, will run Buick marketing as the brand’s fifth head in 13 months. “These moves support our plans to continue building very clear and distinct swim lanes for our four brands,” Ewanick said in a statement. The management changes were first reported by Automotive News, a trade journal. Contact Chrissie Thompson: 312-222-8784 or cthompson@freepress.com Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted January 19, 2011 Share Posted January 19, 2011 http://www.youtube.com/watch?v=_B0CyOAO8y0 Quote Link to comment Share on other sites More sharing options...
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