Apparently Toyoda has yet to learn from their past mistakes with the T-100/Tundra...they are on their 3rd generation (and on the market for 15 years plus too boot) and still can't come close to what GM or Ford is doing with Large Trucks, esp in the sales dept.
It would be stupid to discount them as not as a competitor, but be running scared of them is something all together different.
As for cars, well Ford has had issues with that for well over 30 years and has only gotten its shit together (or at least in CR eyes) in the past couple years....