Leave it to GM to create something radically different than what Ford (& Dodge - Challenger) has proven success with - GOING RETRO ON AN OLD MUSCLECAR! GM stylists just had to try & "one-up" all the competitors with something frigging RADICAL-looking, that has absolutely NO ties with the Camaro nameplate whatsoever.
My point is, if they would have maintained course on the formula of success that Ford is seeing with the restyled "retro" Mustang, & Dodge is about to see with the Challenger, they could have also seen a huge success. But NOPE, they had to get the styling team that no doubt created the Avalanche & Asstec involved - just to get it all wrong AGAIN! Now I don't want to sound totally negative here - the car does look cool, but it will be a niche vehicle at best. But, if GM's goal was to ride on the success of the Mustang re-style, & Dodge's about-to, they needed to stick to the '69 Camaro architecture. That is if they wanted to sell a boatload of them. This kind of behavoir is typical of GM IMO.