akirby
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Posts posted by akirby
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10 minutes ago, Harley Lover said:
What is the replacement?
Android based system already used on nautilus, Explorer, etc. -
9 minutes ago, 1969 R code Dave said:
"Retail Order" is one placed by the customer. "Stock Order" is one placed by the dealer for inventory. That is what I read on the Long McArthur Ford YT site. CJ Dave.
Retail order and special order are the same. -
3 minutes ago, 1969 R code Dave said:
The sticker also shows "Special Order". Don't know what that means.
It means you did a special order as opposed to just a dealer stock inventory order. -
Anybody that thought that was feasible isn’t very smart.
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1 hour ago, Sherminator98 said:
isn't that hardware often tied to other equipment on the vehicle that might be more useful or a standard option? Like the lane keeping cameras that might be part of a 360 camera setup?
The real question is how much of it is a software function vs hardware. if its software only, it would be far more profitable because the HW already exists on the vehicle
Depends on the feature and vehicle (it was a general statement about subscription features not just blue cruise). If it’s just software then it’s no big deal. -
13 minutes ago, T-dubz said:
Bigger vehicles explorer sized and up make complete sense. It’s when you get to smaller compact vehicles with 3 rows that I don’t get. No one with a large family buys a compact. I would never try to fit 7 people into a longer bronco sport. Hell I didn’t buy a current bronco sport because my kids were complaining about 2nd row leg room. That 3rd row would be useless and only adds cost to the vehicle and takes up storage space.
I agree. The 3rd row comment was strictly for China where that seems to be popular (3 row edge). Don’t need it here. -
Just call it a Boss 302 or 315 depending on whether it’s using the 5.0 or 5.2 and be done with it.
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1 hour ago, rmc523 said:
or option #3 (Ford's normal choice) - drop 3 products, and replace them with one*
*in 6 years....until Ford's plans change by then
Drop 3 products making $200M and replace them with 1 making $500M? Any day.Fusion/MKZ replaced by Maverick and Bronco Sport.
Focus replaced by Bronco and Ranger.
Ecosport replaced by Mach E.
Taurus and Continental were the only ones dropped outright recently due to low sales and market shrinkage without a replacement but they added Lightning and all the new EV development for future vehicles.
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9 minutes ago, rmc523 said:
current line of thinking is that slapping "Bronco" on it makes it not commodity.
No, making it look like a Bronco with rugged styling and off road performance to match makes it not a commodity.-
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26 minutes ago, T-dubz said:
I don’t understand this. Families continue to shrink. The average family size is 3.15 and the average household size is 2.51. Do vehicles really need to carry 2-3x the amount of people in your family/household? Having a few vehicles with 3 rows makes sense, but two rows should be your bread and butter. I’m not trying to be a bus driver over here 😂.
They didn’t say they couldn’t sell them or buyers didn’t want them. They said mainstream 2 row crossovers have become commodities keeping prices low and margins even lower. Bronco and Bronco Sport are the exception because they’re in a unique market segment with passionate buyers.
Let’s say you’re a painter and you have the choice of two jobs. Both take 2 days same work but one pays $1500 and the other pays $2500. Which one are you taking?
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15 minutes ago, rmc523 said:
You don't have to get the option?
It’s included on higher trims even if you don’t want the subscription therefore you’re paying for the hardware. -
16 hours ago, akirby said:
Volume didn’t drop that much so the margin reduction was probably a correction from the super high post covid prices. -
35 minutes ago, sullynd said:
Both my previous Mach-E, and my current Lightning have them.
Ok, Lincolns and EVs.
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Doubtful. That’s a Lincoln only feature as far as I know.
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9 hours ago, ANTAUS said:
Didn't we hear from Ford, that they were wanting to do less 2 row crossovers, and focus more on 3 rows?
Not exactly. Farley just said 2 row utilities were a commodity now.-
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37 minutes ago, DeluxeStang said:
This could be the next bronco sport if they end up on offering multiple lengths, a short and extended wheelbase. Have we heard anything about that?.
It’s been said over and over that short wheelbase is a huge CAFE liability.-
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Enough with the political posturing.
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38 minutes ago, DeluxeStang said:
Who said anything about ditching the bronco name all together? You still have the normal bronco, and the bronco sport. But we often have conversations on this site of not diluting sub-brands by having too many spin-offs of a particular name.
If we want to replace the edge and to a lesser extent, the escape, with whatever this is, calling in a bronco in the states would likely result in greater consumer confusion. Calling it flex ties into another one of Ford's iconic products without diluting the bronco sub-brands, or confusing buyers.
This is most likely the replacement for the current Bronco Sport - making it larger for CAFE compliance. So calling it Flex would kill the Bronco Sport name.-
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2 hours ago, DeluxeStang said:
Here me out. The larger size, the very boxy shape... call it the flex. The flex is one of those models with a very strong cult following as far as three row crossovers go. I look at this, and see the flex name working well on it, and appealing to a lot of consumers.
So you want to ditch a 50+ yr old Ford Iconic name that exudes toughness for a great but quirky vehicle name that only lasted 10 years?-
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This will make a much better edge/escape replacement.
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19 minutes ago, rmc523 said:
Because it results in automakers having to follow 2 completely different standards.
This. And going too far by trying to ban ICE altogether.-
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2 hours ago, Rick73 said:
Ridiculous? It’s not one quarter and I’m not the only one that sees a concerning trend.2024 Q1 EBIT — $3,006M with 15.6% Margin
2024 Q2 EBIT — $2,564M with 15.1% Margin
2024 Q3 EBIT — $1,814M with 11.6% Margin
2024 Q4 EBIT — $1,629M with 10.0% Margin
2025 Q1 EBIT — $1,309M with 8.6% Margin
The $9 billion in 2024 was great, but for now even the estimated $5 billion in 2025 may be difficult to achieve. Obviously you have a different opinion that is more optimistic.
Ok I’ll give you that one but isn’t it possible that 2024 was an outlier for some reason. -
43 minutes ago, Knight Rider said:
So they're reading the posts...do they answer the posts when their customers are having trouble with their vehicles & the customer is hoping they just missed something simple?
it’s rare
Do Lincoln or Ford engineers follow this site ??
in Lincoln Motor Company Discussion
Posted
It’s rare that engineers post anything like that. They may read and follow a lot of social media but most don’t post publicly.