As a long time Mercury owner, it still breaks my heart that Ford killed the Mercury Brand. It wasn't making money or some such nonsense. How come other companies can have their cake and eat it too like General Motors with the Buick brand!
GM kept Buick and look at them now! Great looking vehicles! And they have Cadillac to compete with! I think we sunk the boat on this one. I'm trying to keep my current Grand Marquis until I can't drive anymore unless I see some new Mercuries in the future. We gave up too easily, in my opinion giving up that sector to GM, Chrysler and foreigners.