DeluxeStang

Pretty much, this is the challenge ford is facing right now, they want to have healthy profit margins, and to build passion products, but in many respects, the Ford and Lincoln badges don't merit these super high prices. Take the mustang for instance. It's the only V8 muscle car in existence. Ford could use that as justification to jack up prices substantially moving forward, but that would significantly weaken than car's appeal to people in my age demographic. I'm getting closer to being able to buy an s650 gt, but if Ford pushes the base price of the gt into the 50s or even 60s, I don't believe I'll be able to justify it. I know a lot of people who feel the same way with many of Ford's other products. They probably won't do it, but it would be neat if they started to go the other way with the pricing on their icons like the bronco and mustang, pushing prices back down again. There would be no real need to do that, but it would make their products even more desirable to a wider array of buyers.

Can Ford pull off a 30k EV maverick without compromising on long term quality? That's the big question.

You be surprised. Most people I know who have money hate inefficiency, especially when it comes to finances. They're ok with driving a gas hog when gas is cheap, but when it's expensive, they'll dump those land yachts so fast it'll make your head spin.

It's an expensive, thirsty suv being sold at a time when the economy is in the toilet and gas is expensive.

If what people are saying is true, and this thing is truly horrific to look at, they should use this delay to redesign it.

Let's remember guys, while Ford said they were thinking about bringing back cars, they also said they wanted to avoid commodity products, and focus more on creating icons, things people will lust after and find desirable. Which is why I proposed something like a new rs200. Imagine something electric, AWD, with maybe around 300 hp. A way for Ford to get into the small, light sports car market in a way that was uniquely Ford. It would also be so different to the mustang that it would minimize cannibalization between the two models. If you priced something like that at around 45-50 grand, the profit margins would be fat as hell if this was built on CE1, which is being designed to be profitable at 25-30k. So even if you didn't sell a ton of them, you could make a decent profit. Profitable, minimum investment passion product with decent returns than improves Ford's reputation in enthusiasts circles. That's the kind of product I want to see.

Ford had this unique shade called Ice storm back in the day, I believe it was exclusive to their EVs and hybrids. I'd love to see a color like that make a return.

https://www.carscoops.com/2024/04/ford-is-open-to-low-slung-evs-for-the-future-despite-killing-hatchbacks/ If they're thinking about bringing back car form factors for Europe, I hope that means they'll make a return to the U.S. as well. I agree with his comments, they need to be iconic models, not commodity. Having a low slung escort cosworth, and a RS 200 as EVs would be pretty neat.

Shit, ah shit, my brain wasn't even trying to do that 😂. Well played me from the past.

Marketing professionals do really stupid crap a lot of the time. If I had to hazzard a guess, there were probably internal meetings on this, where someone proposed keeping the TRX branding, and someone else spat out "But how will people know it's new if the name doesn't change?" and the rest of the team nodded their heads in agreement. Market and advertising execs tend to play around with names for a variety of reasons, if that name is burnt in the minds of the buying public, think pinto, or if they want a new, and trendy sounding name to differentiate the product from years past.

This is why I didn't propose blue ember. I love that color when it has that violet with hints of copper look. But in real world most pics and vids of it look black, or like this grayish copper. For a color with blue in the name, it almost never looks blue.

Something about that design always looked like Ford's take on the Chrysler 300 shape to me, always liked it, especially in that color. Have thought about buying one of those, a sho maybe, but I don't know if they're reliable or not.

I understand sedans and coupes generally aren't as profitable as crossovers and trucks. But with how successful the model 3 has been, I'm stunned Ford has no plans to use this new affordable EV platform to develop a model 3 rival. Especially considering ford claims this platform will be profitable even on 25k EVs.

These aren't half bad as well.

Very nice, Azure appears to be a reworking of Area 51, slightly darker with some metallic flake thrown in. If I'm being completely honest, I've thought about getting our maverick painted that color years and years from now when the original paint is faded and crappy. I like it more under direct sunlight than I do Area 51.

Saw this, take it with a grain of salt, this is on the internet after all. I wouldn't doubt it given the reputation FCA has, or sorry, Stellantis.

No-one is against paying hard working people a fair, and livable wage. They're against unions adopting the mentality of more is never enough.

I'm a bit biased, but area 51 ranks near the top for me. It's understated, but eye catching, and it changes in appearance so drastically depending on lighting.

Promising results, but I really hope Ford is able to turn model e around in the coming years. They say their newer products will be almost instantly profitable. But I still recall interviews from Ford's head of their EV program when the mach-e was first launched how it would be profitable almost on day one. I'm curious to see those affordable EVs, hopefully they impress.

Exactly. American workers working in certain industries used to be treated incredibly poorly decades and centuries ago, exposed to all sorts of hazards and injustices. Which is why I understand why unions were formed to begin with, to have someone advocating for workers against these injustices. But in modern day corporate America, it seems like union representatives care less about making sure workers are treated fairly, and more about lining their own pockets.

I'm anti anything that hurts the American worker, consumer, and economy. Before you go defending unions, look at how a lot of people on this site who are unionized at Ford view their union leaders. I believe the guys last name is Faun? Yeah, the general consensus seems to be he's an absolute idiot putting everyone's job security at risk. I'm for unions with fair demands, and who are considerate and rational. But it seems there's been a rising trend lately that if companies turn any sort of profit at all, then they're evil, and they need to keep raising their employees salaries until they aren't making money anymore. It's absurd. Respectfully, it's not hard to understand where this leads. If unions keep demanding more and more from brands, they'll just relocate their factories elsewhere. That's why everyone is like "What the hell are you doing?" to the people in charge of the UAW because they're either deliberately trying to sabotage workers careers, or they're too stupid to realize the consequences of their actions. Either way, it's not a good look for them.

Unions don't stand tall for anyone except a small portion of union reps. They hurt the workers by encouraging companies to relocate factories to foreign nations. They hurt the American consumer by driving up the cost of the product, and they hurt brands by dragging down profit margins.Unions are the HOA of the corporate world, they don't help anyone. Everyone understands why they were created, but believes they don't have as much of a reason to exist in modern day society.

Wasn't there a 5.0 hybrid in development as well? I recall someone who claimed to be a Ford engineer either on this site or elsewhere who said it was so powerful that it was hard to drive.

Ford getting all cryptic and sneaky with their teasers. Just tell us what you have planned 😆. I've never understood vague teasers that confirm nothing. Like you're trying to get fans excited, but you won't even show us anything to get excited over. It's like that teaser they showed at the 60th anniversary. Talking about expanding the mustang brand, but not saying anything else about it. If you want to excite us, give us more substance.