I think that's where Ford is really screwing up. Promising more than they can deliver. Honestly, it's a bad business model.
Promise less, and deliver more!
If the order guide would have stated, XL, XLT are Job1. Lariat and higher trim is Job 2, It would be a much easier pill to swallow, and people wouldn't have such high expectations and hopes on it.
Also, if the order guide would have been a bit more clear on things for sales and customers to understand. I saw one guy on facebook that's adamant that his KR is going to be built in January. His Salesperson, and Rep have both said to him that his KR will be built in January. Doesn't the order guide state KR is Job 2?
But at the same time, there are people showing their text's stating their KR or Platinum are scheduled for the first or second week of January. Which i swear the order guide said those are J2.
It's pretty bad when that's what the order guide says. But then Ford contradicts things. Or sales are giving false information.
In the long run, more and more people get upset the way they are handling it. Promise less and Overproduce. Tell everyone those Lariats and higher trim are J2. Stockpile all of the components you need for those higher trim levels for the 3 months of J1. That way when you get to J2, you have a nice stash of those components, so your not building 95% trucks right away and pushing them to race tracks. Or if you run short on J1 trucks in a certain production week, maybe build some of the lower trim J2 trucks towards the end of the week. But atleast your still building a stockpile of components for that J2 roll-out.
I was thru this stuff in 21, waiting on a truck i ordered. And set myself up to go thru it again on a 23. Atleast now i have the 21 for when i need it. And don't care if i have to wait a year for the 23. But i just think they are jerking to many people around, and way to much of the big promises upfront and can't live up to it, not just because of supply chain issues, but because they promise way to much. And mislead people. Promise less, produce more....