To the idea that it's time for the company to stop producing too expensive cars. A long time ago I concluded that if you calculate the cost of a car based only on its components, the price will sometimes be reduced by one and a half times, and sometimes by half. The other part of the amount is the brand. This applies not only to cars.
Of course, there are things in which it is worth paying for a brand, but today, it is quite possible to find a product of an unknown brand that will not be much inferior in convenience, quality, etc. to popular brands.
Some people may not like this idea, but just think: yes, big brands offer quality products with many features, but how many features do you always use and would you feel the difference if these features were simplified?